Free Disney tickets to Orange Bowl crowd
The Associated Press
Posted January 4 2005, 7:04 PM EST
MIAMI -- The Walt Disney Co. was giving a theme park ticket to each of the more than 72,000 fans attending the Orange Bowl game Tuesday night between Oklahoma and Southern California.
The giveaway was to promote the 50th anniversary of its Disneyland park in California. Company officials planned to use reactions from the crowd in its next ``What's Next?'' commercial by getting the crowd to shout ``I'm going to Disneyland!''
The ``What's Next?'' ads began in 1987 with Super Bowl XXI star Phil Simms uttering the now-famous tagline.
``It is the biggest giveaway ever for our company,'' said Duncan Wardle, a Disney spokesman.
The tickets allow entrance to any Disney theme park. The pretax price of a single-day admission at a Walt Disney World park is almost $60, so the promotion could cost as much as $4.3 million if all the tickets are used.
The tickets will be good from May 2005 through September 2006.
The Associated Press
Posted January 4 2005, 7:04 PM EST
MIAMI -- The Walt Disney Co. was giving a theme park ticket to each of the more than 72,000 fans attending the Orange Bowl game Tuesday night between Oklahoma and Southern California.
The giveaway was to promote the 50th anniversary of its Disneyland park in California. Company officials planned to use reactions from the crowd in its next ``What's Next?'' commercial by getting the crowd to shout ``I'm going to Disneyland!''
The ``What's Next?'' ads began in 1987 with Super Bowl XXI star Phil Simms uttering the now-famous tagline.
``It is the biggest giveaway ever for our company,'' said Duncan Wardle, a Disney spokesman.
The tickets allow entrance to any Disney theme park. The pretax price of a single-day admission at a Walt Disney World park is almost $60, so the promotion could cost as much as $4.3 million if all the tickets are used.
The tickets will be good from May 2005 through September 2006.
