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It's true that people want (quality) rides, although I would say that rides and immersive themed environments should be considered equally important. If either one of these were missing, it wouldn't be a true Disney experience. Indeed, immersive environments are the most significant aspect of making Disney theme parks stand apart. This is why, for instance, Walt Disney Studios Paris is considered Disney's worst theme park; it has a fine collection of rides, but almost no immersion. (For the record, I think wandering the back streets of Morocco is awesome, but of course it would be even better if there were also an immersive, high-quality ride in the pavilion.)