Euro Disney, Visa Sign Sponsorship, Promotional Deal
PARIS (Dow Jones) -- French leisure-park operator Euro Disney SCA and credit-card giant Visa said late Wednesday that they have decided to set up a sponsorship and promotional alliance for the Disneyland Paris park as of January 2003. The deal is part of a wider alliance between Visa and Euro Disney's 39.1% share-holder The Walt Disney Company. Euro Disney and Visa will jointly develop and launch marketing operations, including special benefits for Visa cardholders.
PARIS (Dow Jones) -- French leisure-park operator Euro Disney SCA and credit-card giant Visa said late Wednesday that they have decided to set up a sponsorship and promotional alliance for the Disneyland Paris park as of January 2003. The deal is part of a wider alliance between Visa and Euro Disney's 39.1% share-holder The Walt Disney Company. Euro Disney and Visa will jointly develop and launch marketing operations, including special benefits for Visa cardholders.