Euro Disney, Visa Sign Sponsorship, Promotional Deal
Updated: Thursday, July 11, 2002 03:40 AM ET Printer-friendly version
PARIS -(Dow Jones)- French leisure-park operator Euro Disney SCA (F.DIS, news, msgs) and credit-card giant Visa (X.VSA, news, msgs) said late Wednesday that they have decided to set up a sponsorship and promotional alliance for the Disneyland Paris park as of January 2003.
The deal is part of a wider alliance between Visa and Euro Disney's 39.1% shareholder The Walt Disney Company (DIS, news, msgs).
Euro Disney and Visa will jointly develop and launch marketing operations, including special benefits for Visa cardholders, the companies said. -By Valerie Venck; Dow Jones Newswires; +33 1 40 17 17 40; valerie.venck@ dowjones.com (This story was originally published by Dow Jones Newswires) Copyright (c) 2002 Dow Jones & Company, Inc.
All Rights Reserved
http://www.quicken.com/investments/...s/dj/20020711/ON20020711000108.htm&symbol=DIS
Updated: Thursday, July 11, 2002 03:40 AM ET Printer-friendly version
PARIS -(Dow Jones)- French leisure-park operator Euro Disney SCA (F.DIS, news, msgs) and credit-card giant Visa (X.VSA, news, msgs) said late Wednesday that they have decided to set up a sponsorship and promotional alliance for the Disneyland Paris park as of January 2003.
The deal is part of a wider alliance between Visa and Euro Disney's 39.1% shareholder The Walt Disney Company (DIS, news, msgs).
Euro Disney and Visa will jointly develop and launch marketing operations, including special benefits for Visa cardholders, the companies said. -By Valerie Venck; Dow Jones Newswires; +33 1 40 17 17 40; valerie.venck@ dowjones.com (This story was originally published by Dow Jones Newswires) Copyright (c) 2002 Dow Jones & Company, Inc.
All Rights Reserved
http://www.quicken.com/investments/...s/dj/20020711/ON20020711000108.htm&symbol=DIS