Eddie, I'd like to ask a question about Design's overall role in the larger scheme of theme park building.
In an ideal world, should design:
1. come after the NEED is identified
2. come first, and drive/alter/adjust the NEED
3. solve problems only
4. (opposite of 3) be able to exist independent of NEED/PROBLEMS
5. be in the background so it's all but invisible (the discussion of kerning makes me think you agree with this)
6. (opposite of 5) be an objet d'art and a cause for discussion in and of itself
Or, did I just erect a strawman? Is your answer "all of the above"?