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The business is being sold at a fire sale price because it wasn’t making money. Dynamic Attractions started as a side business and has never really been the big player that was expected. They have these impressive IAAPA announcements for ride systems that largely go unsold.


Disney and Universal also like using third parties because they can pressure them for discounted or even free work. You’re not getting those savings by bringing the work in house. They’re already designing the technology and being able set up manufacturing is something they could do if desired.


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