Yeah, but Disney in general has always been a fascinating blend of art and business. Where it crosses the line varies from person to person. It's like those freemium mobile games. Some of them, like Hearthstone or Pokemon Go, are so fun and charming that you don't mind doing exactly what they want you to do and occasionally pay some cash for bonus stuff-- But then there are others that are just so uninspired and transparent about their money-grab intentions that you just say "Really?" and then you delete them from your phone. Disney's like that on an epic scale (minus any hint of "freemium"
). I hope DL never reaches the point where the artistry is completely drowned out by the marketing. For some people, I guess it's already there.
Some people here would say that happened when SWL started construction. (or when the Castle's drawbridge fencing was changed)