Disney's 2007 Holiday Best Sellers Top Consumer Wish Lists
BUSINESS WIRE
Posted: 2008-01-09 14:18:00
GLENDALE, Calif.--(BUSINESS WIRE)----With the conclusion of the recent holiday shopping season, tweens and families made it clear that Disney (NYSE
IS ) was at the top of this season's must-have gift lists. Sales of Disney video games, book titles and electronics inspired by Disney Channel hits High School Musical and Hannah Montana have been ahead of last year at key retailers and online at DisneyShopping.com. Joining these tween-targeted holiday hits were best-selling toys including Pat Pat Rocket from Disney Channel's hit Playhouse Disney series Little Einsteins, and the Disney Flix VideoCam, each of which sold out several times during the 2007 shopping season.
(Editors please note product images are available for download at www.disneyconsumerproducts.com, 'press room.' No password required)
As recently stated in The Licensing Letter, Disney was "dominant" in the entertainment licensing business in 2007, accounting for an estimated 40 percent of the licensed merchandise market in the U.S. and Canada. Sales of Disney video games and book titles were the surprise hit of the 2007 holiday season. Disney Interactive Studios has focused on innovative and creative video game design to bring quality, entertaining games based on popular Disney franchises to the entire family. At launch and through November, High School Musical: Sing It! (Wii), High School Musical: Makin' The Cut! (Nintendo DS), Hannah Montana: Spotlight World Tour (Wii) and Hannah Montana: Music Jam (Nintendo DS) all ranked on NPD Inc.'s best sellers list. Also during the month of November, NPD listed High School Musical: Sing It! for Wii as the #5 ranked title with High School Musical: Makin' The Cut! and Hannah Montana: Music Jam, both for the Nintendo DS, ranked in the top ten video games for that platform.
Disney's newest top selling book title High School Musical: All Access, a deluxe gift book that takes readers beyond the movies for an in-depth look at the world of High School Musical, is on the New York Times best seller list and has been flying off the shelves at key retailers like Barnes & Noble , Ingram and Target . The first seven Hannah Montana book titles have each hit the USA Today best seller list. With more than 3 million Hannah Montana books sold worldwide to date, the tween sensation has over 30 titles in print. Disney Fairies, Pirates of the Caribbean-themed Jack Sparrow original novels, and Mickey Mouse Clubhouse titles are also top sellers with key retailers Borders, Barnes & Noble and Target nationwide.
Electronics and toys continued to drive retail sales trends and played a key role in Disney's 2007 holiday success. From kids making their own movies or recreating their favorite Disney films with the Disney Flix Video Cam to High School Musical and Hannah Montana-themed LCD TVs and iPod Compatible Speakers that are 'Made for iPod' compliant, Disney electronics were big sellers at retail. Disney toys topped wish lists as well with the Cars Mega Mack Playtown selling out at Wal-Mart and other key retailers. For Disney Princess, the Enchanted Tales Magical Talking Throne and the My Disney Nursery Baby Care Station, the most complete kit for any mommy-in-training, are leading sales drivers for this Disney franchise ranked #5 on the must-have toy list by The National Retail Federation. Rounding out the toys best sellers was Pat Pat Rocket which takes preschoolers on a thrilling musical adventure as they fly or roll the Rocket to hear various classical music songs. Pat Pat Rocket blasts off as soon as it lands on shelves, consistently selling out in hours.
The Cars craze that began with the release of the Disney*Pixar blockbuster, continued driving sales through the 2007 holiday shopping season. More than 53 million die casts have shipped to date and Cars is now the #1 selling licensed party pattern for two years running. Lightning McQueen-themed Crocs and Cars-themed furniture, bedding and room decor were also top sellers in 2007. Cars was the #1 best selling toy property in the US vehicles category for 2007, according to NPD.
Apple and iPod are trademarks of Apple Computer Inc., registered in the United States and other countries.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSEIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, Disney Interactive Studios, a leading developer and publisher of video games and interactive entertainment, and disneyshopping.com, the company's official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe. For more information, please visit www.disneyconsumerproducts.com.
Disney Consumer ProductsAaron Hunt, 818-544-0393aaron.hunt@disney.com
© Business Wire 2006
01/09/2008 14:15 ET
BUSINESS WIRE
Posted: 2008-01-09 14:18:00
GLENDALE, Calif.--(BUSINESS WIRE)----With the conclusion of the recent holiday shopping season, tweens and families made it clear that Disney (NYSE
IS ) was at the top of this season's must-have gift lists. Sales of Disney video games, book titles and electronics inspired by Disney Channel hits High School Musical and Hannah Montana have been ahead of last year at key retailers and online at DisneyShopping.com. Joining these tween-targeted holiday hits were best-selling toys including Pat Pat Rocket from Disney Channel's hit Playhouse Disney series Little Einsteins, and the Disney Flix VideoCam, each of which sold out several times during the 2007 shopping season. (Editors please note product images are available for download at www.disneyconsumerproducts.com, 'press room.' No password required)
As recently stated in The Licensing Letter, Disney was "dominant" in the entertainment licensing business in 2007, accounting for an estimated 40 percent of the licensed merchandise market in the U.S. and Canada. Sales of Disney video games and book titles were the surprise hit of the 2007 holiday season. Disney Interactive Studios has focused on innovative and creative video game design to bring quality, entertaining games based on popular Disney franchises to the entire family. At launch and through November, High School Musical: Sing It! (Wii), High School Musical: Makin' The Cut! (Nintendo DS), Hannah Montana: Spotlight World Tour (Wii) and Hannah Montana: Music Jam (Nintendo DS) all ranked on NPD Inc.'s best sellers list. Also during the month of November, NPD listed High School Musical: Sing It! for Wii as the #5 ranked title with High School Musical: Makin' The Cut! and Hannah Montana: Music Jam, both for the Nintendo DS, ranked in the top ten video games for that platform.
Disney's newest top selling book title High School Musical: All Access, a deluxe gift book that takes readers beyond the movies for an in-depth look at the world of High School Musical, is on the New York Times best seller list and has been flying off the shelves at key retailers like Barnes & Noble , Ingram and Target . The first seven Hannah Montana book titles have each hit the USA Today best seller list. With more than 3 million Hannah Montana books sold worldwide to date, the tween sensation has over 30 titles in print. Disney Fairies, Pirates of the Caribbean-themed Jack Sparrow original novels, and Mickey Mouse Clubhouse titles are also top sellers with key retailers Borders, Barnes & Noble and Target nationwide.
Electronics and toys continued to drive retail sales trends and played a key role in Disney's 2007 holiday success. From kids making their own movies or recreating their favorite Disney films with the Disney Flix Video Cam to High School Musical and Hannah Montana-themed LCD TVs and iPod Compatible Speakers that are 'Made for iPod' compliant, Disney electronics were big sellers at retail. Disney toys topped wish lists as well with the Cars Mega Mack Playtown selling out at Wal-Mart and other key retailers. For Disney Princess, the Enchanted Tales Magical Talking Throne and the My Disney Nursery Baby Care Station, the most complete kit for any mommy-in-training, are leading sales drivers for this Disney franchise ranked #5 on the must-have toy list by The National Retail Federation. Rounding out the toys best sellers was Pat Pat Rocket which takes preschoolers on a thrilling musical adventure as they fly or roll the Rocket to hear various classical music songs. Pat Pat Rocket blasts off as soon as it lands on shelves, consistently selling out in hours.
The Cars craze that began with the release of the Disney*Pixar blockbuster, continued driving sales through the 2007 holiday shopping season. More than 53 million die casts have shipped to date and Cars is now the #1 selling licensed party pattern for two years running. Lightning McQueen-themed Crocs and Cars-themed furniture, bedding and room decor were also top sellers in 2007. Cars was the #1 best selling toy property in the US vehicles category for 2007, according to NPD.
Apple and iPod are trademarks of Apple Computer Inc., registered in the United States and other countries.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE
IS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, Disney Interactive Studios, a leading developer and publisher of video games and interactive entertainment, and disneyshopping.com, the company's official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe. For more information, please visit www.disneyconsumerproducts.com. Disney Consumer ProductsAaron Hunt, 818-544-0393aaron.hunt@disney.com
© Business Wire 2006
01/09/2008 14:15 ET