From the Asia Pulse
Disneyland Opens Its Second Asian Sales Network in Seoul
SEOUL (Asia Pulse) -- Disneyland in the United States has launched its marketing in Korea by signing a deal with marketing firm UMI to sell tickets and do public relations. This is the second time Disneyland has run a wholesale agent in Asia after Hong Kong. Previously, Korean tourists to Disneyland had to buy a ticket in the United States or purchase group tickets in China. UMI plans to sell tour packages linking Universal Studios, Disneyland and hotels in seven neighboring cities. It will also deliver Korean market research data to Disney from next year. "UMI will offer Disneyland tickets at four percent off the regular price and more diverse Disney-land-related products will be developed," a UMI official said. The number of Koreans who annually visit the US entertainment park is estimated to be 6,500, however, the real figure could top 10,000.
Disneyland Opens Its Second Asian Sales Network in Seoul
SEOUL (Asia Pulse) -- Disneyland in the United States has launched its marketing in Korea by signing a deal with marketing firm UMI to sell tickets and do public relations. This is the second time Disneyland has run a wholesale agent in Asia after Hong Kong. Previously, Korean tourists to Disneyland had to buy a ticket in the United States or purchase group tickets in China. UMI plans to sell tour packages linking Universal Studios, Disneyland and hotels in seven neighboring cities. It will also deliver Korean market research data to Disney from next year. "UMI will offer Disneyland tickets at four percent off the regular price and more diverse Disney-land-related products will be developed," a UMI official said. The number of Koreans who annually visit the US entertainment park is estimated to be 6,500, however, the real figure could top 10,000.
