Disney Web video offering heads to ABC, movies.com
06/13/03 20:40 ET
LOS ANGELES (Reuters) -- Walt Disney Co. will use an Internet-based video service that has drawn crowds of viewers and advertisers to its ESPN Web site to spice up its ABC.com and movies.com sites this summer, Disney said on Friday.
The high-speed Internet service is called "Motion" and sends high-quality video clips to the computers of prospective viewers without prompting through the day.
The advantage of the system is that the video quality is better than clips watched as they are downloaded, or streamed, and they can be watched immediately.
ABC Motion will show clips from television shows, interviews with stars and other clips, while movies.com will preview films and show interviews with stars and directors.
The service, which requires an initial download, launched in February on ESPN.com and gets about 800,000 views daily. Television clips can be used on the site, which is attractive to advertisers who can use their TV ads on the Internet.
When users log onto a site using Motion, their computer launches the video on the hard drive rather than waiting for a distant computer to send a video of lower quality across the Internet in real time.
06/13/03 20:40 ET
LOS ANGELES (Reuters) -- Walt Disney Co. will use an Internet-based video service that has drawn crowds of viewers and advertisers to its ESPN Web site to spice up its ABC.com and movies.com sites this summer, Disney said on Friday.
The high-speed Internet service is called "Motion" and sends high-quality video clips to the computers of prospective viewers without prompting through the day.
The advantage of the system is that the video quality is better than clips watched as they are downloaded, or streamed, and they can be watched immediately.
ABC Motion will show clips from television shows, interviews with stars and other clips, while movies.com will preview films and show interviews with stars and directors.
The service, which requires an initial download, launched in February on ESPN.com and gets about 800,000 views daily. Television clips can be used on the site, which is attractive to advertisers who can use their TV ads on the Internet.
When users log onto a site using Motion, their computer launches the video on the hard drive rather than waiting for a distant computer to send a video of lower quality across the Internet in real time.