Disney to launch mobile phone service in Japan next spring

brisem

Well-Known Member
Original Poster
Disney to launch mobile phone service in Japan next spring+
AP
Posted: 2007-11-10 23:29:17
TOKYO, Nov. 11 (Kyodo) - U.S. entertainment giant Walt Disney Co. plans to launch mobile phone service in Japan next spring using Softbank Mobile Corp.'s telecommunications network, sources familiar with the matter said Sunday.

Disney will develop mobile phone handsets with Softbank Mobile and sell them, and accept subscriptions through the Japanese mobile phone operator's nationwide sales network, the sources said.

Disney is expected to offer content involving Disney characters and distribute cartoons to its subscribers, they said.

The U.S. entertainment company will become the first mobile virtual network operator, or MVNO, in Japan to offer both voice and data communications service. Existing MVNOs in Japan offer only wireless data communications service.

Softbank Mobile, a mobile phone business of Internet conglomerate Softbank Corp., has decided to lease its mobile communications network to Disney as part of efforts to expand its profit base, the sources said.

Softbank Mobile, which has about 17 million subscribers, has been expanding rapidly due to its popular discount fee plan, but it still has adequate capacity in its network, they said.

Disney provides mobile phone service in the United States under an MVNO arrangement, but plans to finish it by the end of this year, according to the sources.


Copyright 2007 The Associated Press. The information contained in the AP news report may not be published, broadcast, rewritten or otherwise distributed without the prior written authority of The Associated Press. Active hyperlinks have been inserted by AOL.
11/10/07 23:28 EST
 

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