Disney executives add to the Wall Street Journal that the studio's label serves as a sort of "Good Housekeeping seal of approval" that tells parents whether a film is appropriate for the whole family. But that stamp of approval doesn't always trump the public's disinterest in films like The Country Bears. Rather than deploying digital effects to bring the movie's singing bears alive--which Warner Bros. has done successfully with its recent hits Scooby-Doo and Kangaroo Jack--the studio opted to make a film featuring actors in cheap-looking bear costumes. "In this day and age, the guys in bear suits just didn't fly," says Nina Jacobson, president of Buena Vista Motion Pictures Group. She's banking on the idea that a big-budget offering such as Haunted Mansion, with its pricey special effects and family star, Eddie Murphy, will reverse the perception that films with theme-parks ties are lightweight attempts to capitalize on a familiar piece of Disneyana.
From Animated News
From Animated News