Sales of films from Disney on Apple's iTunes Music Store jumped to more than 1.3 million just three months after debuting on the digital storefront, applying pressure to other Hollywood studios, according to FT.com. Big-name studios have proven reluctant to join iTunes for fear of angering brick-and-mortar retailers such as Wal-Mart and Target, both of which derive a sizable portion of their profits from DVD sales. Target late last year expressed serious concerns about the effect of digital music sales on DVD shipments and pricing, and Wal-Mart in September was reported to have threatened Hollywood studios with retribution if they joined Apple's movement. Disney CEO Bob Iger said digital distribution is "creating more consumption of media," adding that "The message that we deliver to our traditional [retail] partners is that the pie is getting bigger," according to FT.com.
Iger shunned the notion that digital downloads would cannibalize DVD sales as he cited record sales of animated Disney film Cars and Pirates of the Caribbean: Dead Man's Chest. The Disney executive expressed empathy for retailer concerns, but said Disney had to sell content digitally.
"If we don’t put our content on these platforms, which the consumer has obviously embraced, other entities will create content and fill that void," said Iger
http://www.macnn.com/articles/07/02/02/disney.sells.13m.films/
Iger shunned the notion that digital downloads would cannibalize DVD sales as he cited record sales of animated Disney film Cars and Pirates of the Caribbean: Dead Man's Chest. The Disney executive expressed empathy for retailer concerns, but said Disney had to sell content digitally.
"If we don’t put our content on these platforms, which the consumer has obviously embraced, other entities will create content and fill that void," said Iger
http://www.macnn.com/articles/07/02/02/disney.sells.13m.films/