Disney Online Achieves Third Straight Month of Record Visitors; Increases Leadership as Number One Online Entertainment Destination for Kids and Families
NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)----Disney Online, part of the Walt Disney Internet Group (WDIG), continued its record-setting streak for site audience metrics, scoring its third straight month of all-time high unique site visitors in December 2004. The leader in kids and family online entertainment, Disney Online had over 16.5 million unique visitors in December 2004, up from 16.1 million in November and 15.8 million in October (comScore Media Metrix). Since September 2004, the site's audience has grown by 16.5 percent.
Teens ages 13-17 outpaced all other age segments by growing 67 percent over December 2003. Additionally, men, ages 45-54, grew 82 percent over December 2003. Disney Online also had record growth in total pages viewed with an increase of 128 percent over December 2003. Visitors also spent more time at Disney Online with average minutes per visitor increasing 54.5 percent in the same period.
"This report is a direct result of our team's hard work and dedication to quality content. Three straight months of record growth clearly illustrates the success we've had in creating a rich and interactive guest experience," stated Ken Goldstein, executive vice president and managing director, Disney Online. "As kids and families increasingly turn to the Internet for entertainment and interactive learning, Disney Online has become a 'first-stop' for those experiences."
FamilyFun.com, a member of the family of Disney Online Web sites, also showed strong growth in December, with unique visitors increasing 53 percent from 1.25 million in December 2003 to 1.9 million in December 2004. Pages viewed at FamilyFun.com more than doubled with 105 percent growth compared to December 2003.
About Disney Online
Disney Online (www.disney.com) produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1995, Disney.com is designed to reflect the vision of an "online theme park," providing an interactive gateway to all of the company's many Disney-branded internet initiatives. Popular Disney Online places to visit include The Disney Channel (www.disneychannel.com), Playhouse Disney (www.playhousedisney.com), shopping at Disney Direct (www.disneydirect.com), Walt Disney Parks and Resorts (www.disneydestinations.com), Walt Disney Pictures (www.disneypictures.com), Disney DVD & Video (www.disneyvideos.com) and Radio Disney (www.radiodisney.com).
Among the many magical "neighborhoods" found at www.Disney.com are Disney's Toontown Online (www.toontown.com), the first 3D massively multiplayer online role playing game for kids and families, and Disney's Blast (www.disneyblast.com), a premium subscription service for kids ages 3-9. Disney Online also produces FamilyFun.com (www.familyfun.com), the premier online family resource for "great ideas, practical advice, and fun stuff to do" as well as Movies.com (www.movies.com), a leading site that provides a broad array of reviews and information to help movie fans "get movie night right." Disney Online is a part of the Walt Disney Internet Group, which provides integrated strategic and operational services for Internet, broadband, and mobile initiatives of The Walt Disney Company (NYSE
IS).
The Walt Disney Internet Group Brandy Phillips, 818-623-3764 brandy.phillips@dig.com or mPRm Public Relations Karen DeMarco, 323-933-3399 kdemarco@mprm.com
01/20/2005 14:55 ET
NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)----Disney Online, part of the Walt Disney Internet Group (WDIG), continued its record-setting streak for site audience metrics, scoring its third straight month of all-time high unique site visitors in December 2004. The leader in kids and family online entertainment, Disney Online had over 16.5 million unique visitors in December 2004, up from 16.1 million in November and 15.8 million in October (comScore Media Metrix). Since September 2004, the site's audience has grown by 16.5 percent.
Teens ages 13-17 outpaced all other age segments by growing 67 percent over December 2003. Additionally, men, ages 45-54, grew 82 percent over December 2003. Disney Online also had record growth in total pages viewed with an increase of 128 percent over December 2003. Visitors also spent more time at Disney Online with average minutes per visitor increasing 54.5 percent in the same period.
"This report is a direct result of our team's hard work and dedication to quality content. Three straight months of record growth clearly illustrates the success we've had in creating a rich and interactive guest experience," stated Ken Goldstein, executive vice president and managing director, Disney Online. "As kids and families increasingly turn to the Internet for entertainment and interactive learning, Disney Online has become a 'first-stop' for those experiences."
FamilyFun.com, a member of the family of Disney Online Web sites, also showed strong growth in December, with unique visitors increasing 53 percent from 1.25 million in December 2003 to 1.9 million in December 2004. Pages viewed at FamilyFun.com more than doubled with 105 percent growth compared to December 2003.
About Disney Online
Disney Online (www.disney.com) produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1995, Disney.com is designed to reflect the vision of an "online theme park," providing an interactive gateway to all of the company's many Disney-branded internet initiatives. Popular Disney Online places to visit include The Disney Channel (www.disneychannel.com), Playhouse Disney (www.playhousedisney.com), shopping at Disney Direct (www.disneydirect.com), Walt Disney Parks and Resorts (www.disneydestinations.com), Walt Disney Pictures (www.disneypictures.com), Disney DVD & Video (www.disneyvideos.com) and Radio Disney (www.radiodisney.com).
Among the many magical "neighborhoods" found at www.Disney.com are Disney's Toontown Online (www.toontown.com), the first 3D massively multiplayer online role playing game for kids and families, and Disney's Blast (www.disneyblast.com), a premium subscription service for kids ages 3-9. Disney Online also produces FamilyFun.com (www.familyfun.com), the premier online family resource for "great ideas, practical advice, and fun stuff to do" as well as Movies.com (www.movies.com), a leading site that provides a broad array of reviews and information to help movie fans "get movie night right." Disney Online is a part of the Walt Disney Internet Group, which provides integrated strategic and operational services for Internet, broadband, and mobile initiatives of The Walt Disney Company (NYSE
IS).The Walt Disney Internet Group Brandy Phillips, 818-623-3764 brandy.phillips@dig.com or mPRm Public Relations Karen DeMarco, 323-933-3399 kdemarco@mprm.com
01/20/2005 14:55 ET