Updated: 02:46 PM EST
Disney Online Achieves Record High Visitor Count in October; Maintains Position as Number One Online Entertainment Destination for Kids and Families
NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)----Disney Online, part of the Walt Disney Internet Group (WDIG), retained its position as the leader in kids and family online entertainment with a record-breaking 15.8 million unique visitors in October 2004 (comScore Media Metrix). These numbers reflect an 11.3 percent increase over September and a 17 percent increase over the same time period last year.
Monthly growth was driven by women ages 35-44. Visitors in this segment increased by almost 35 percent since September. Annual growth was impacted largely by the men ages 35-44 segment which has grown by over 45 percent since October 2003.
According to data published by comScore in October, 66.6 percent of at-home visitors connected to Disney Online with a broadband connection compared to the total Internet where just under half (47.2 percent) of all at-home visitors used a broadband connection.
"Our team is very proud of this report. To them, this record says their continued focus on quality content and technology innovation has succeeded in creating a rich and interactive guest experience," stated Ken Goldstein, executive vice president and managing director, Disney Online. "Kids and family audiences are becoming increasingly tech savvy and are seeking entertainment and learning content online."
About Disney Online
Disney Online (www.disney.com) produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1995, Disney.com is designed to reflect the vision of an "online theme park," providing an interactive gateway to all of the company's many Disney-branded internet initiatives. Popular Disney Online places to visit include The Disney Channel (www.disneychannel.com), Playhouse Disney (www.playhousedisney.com), shopping at Disney Direct (www.disneydirect.com), Walt Disney Parks and Resorts (www.disneydestinations.com), Walt Disney Pictures (www.disneypictures.com), Disney DVD & Video (www.disneyvideos.com) and Radio Disney (www.radiodisney.com).
Among the many magical "neighborhoods" found at www.Disney.com are Disney's Toontown Online (www.toontown.com), the first 3D massively multiplayer online role playing game for kids and families, and Disney's Blast (www.disneyblast.com), a premium subscription service for kids ages 3-9. Disney Online also produces FamilyFun.com (www.familyfun.com), the premier online family resource for "great ideas, practical advice, and fun stuff to do" as well as Movies.com (www.movies.com), a leading site that provides a broad array of reviews and information to help movie fans "get movie night right." Disney Online is a part of The Walt Disney Internet Group, which provides integrated strategic and operational services for Internet, broadband, and mobile initiatives of The Walt Disney Company (NYSE
IS).
The Walt Disney Internet Group Kim Kerscher, 818-623-3266 kim.kerscher@dig.com or mPRm Public Relations Karen DeMarco, 323-933-3399 kdemarco@mprm.com
11/29/2004 14:36 ET
© Business Wire 2003
Disney Online Achieves Record High Visitor Count in October; Maintains Position as Number One Online Entertainment Destination for Kids and Families
NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)----Disney Online, part of the Walt Disney Internet Group (WDIG), retained its position as the leader in kids and family online entertainment with a record-breaking 15.8 million unique visitors in October 2004 (comScore Media Metrix). These numbers reflect an 11.3 percent increase over September and a 17 percent increase over the same time period last year.
Monthly growth was driven by women ages 35-44. Visitors in this segment increased by almost 35 percent since September. Annual growth was impacted largely by the men ages 35-44 segment which has grown by over 45 percent since October 2003.
According to data published by comScore in October, 66.6 percent of at-home visitors connected to Disney Online with a broadband connection compared to the total Internet where just under half (47.2 percent) of all at-home visitors used a broadband connection.
"Our team is very proud of this report. To them, this record says their continued focus on quality content and technology innovation has succeeded in creating a rich and interactive guest experience," stated Ken Goldstein, executive vice president and managing director, Disney Online. "Kids and family audiences are becoming increasingly tech savvy and are seeking entertainment and learning content online."
About Disney Online
Disney Online (www.disney.com) produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1995, Disney.com is designed to reflect the vision of an "online theme park," providing an interactive gateway to all of the company's many Disney-branded internet initiatives. Popular Disney Online places to visit include The Disney Channel (www.disneychannel.com), Playhouse Disney (www.playhousedisney.com), shopping at Disney Direct (www.disneydirect.com), Walt Disney Parks and Resorts (www.disneydestinations.com), Walt Disney Pictures (www.disneypictures.com), Disney DVD & Video (www.disneyvideos.com) and Radio Disney (www.radiodisney.com).
Among the many magical "neighborhoods" found at www.Disney.com are Disney's Toontown Online (www.toontown.com), the first 3D massively multiplayer online role playing game for kids and families, and Disney's Blast (www.disneyblast.com), a premium subscription service for kids ages 3-9. Disney Online also produces FamilyFun.com (www.familyfun.com), the premier online family resource for "great ideas, practical advice, and fun stuff to do" as well as Movies.com (www.movies.com), a leading site that provides a broad array of reviews and information to help movie fans "get movie night right." Disney Online is a part of The Walt Disney Internet Group, which provides integrated strategic and operational services for Internet, broadband, and mobile initiatives of The Walt Disney Company (NYSE
IS).The Walt Disney Internet Group Kim Kerscher, 818-623-3266 kim.kerscher@dig.com or mPRm Public Relations Karen DeMarco, 323-933-3399 kdemarco@mprm.com
11/29/2004 14:36 ET
© Business Wire 2003