Disney+ Merchandise Gamble

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
“The Walt Disney Company announced on Tuesday that it would begin a “limited test” to determine the viability of selling themed merchandise alongside certain Disney+ shows and films. Until Nov. 8, Disney+ subscribers will have exclusive access to a smattering of new products tied to franchises like “Star Wars,” “Black Panther” and “Frozen.” The items include light saber collectibles ($250 to $400) and themed clothing ($27 to $100) that will go on sale in regular retail stores next week.

The shopping option is available only on Disney+ profiles in the United States that have been verified as belonging to users who are 18 and older. The number of Disney+ subscribers in the United States is not known; Disney has said the service has about 45 million customers in North America.

The effort reflects a business reality: Disney+ has more than 150 million subscribers worldwide, up from about 115 million a year ago, but the days of easy growth are over. Disney must work harder to sign up new subscribers and find ways to keep current ones from canceling, especially with a possible recession on the horizon. Exclusive access to merchandise could be one sweetener. Another could involve perks at Disney theme parks, including early access to new rides. Disney+ subscribers have already received discounts at Walt Disney World hotels in Florida.

Access to a “curated collection of merchandise for the upcoming holiday season” is an experiment “to improve the user experience on Disney+, which includes enhancing the benefits of being a subscriber,” Alisa Bowen, president of Disney+, said in a statement.

Disney is also working on a separate Disney+ enhancement that it calls “next-generation storytelling.” That project aims to use data collected on fans during visits to Disney parks — what rides they ride first or repeatedly, for instance — to curate offerings on their Disney+ accounts back home.

The shopping feature, at least for the trial run, is comparatively low-tech. For the next week, pages on the Disney+ app for certain shows and films — “The Mandalorian,” “Doctor Strange in the Multiverse of Madness,” “Lightyear” — will alert eligible users about special access to merchandise. Those interested need to open a “shop” tab and then, using a camera on a separate device, scan a QR code that will take them to a gated area of shopDisney, which is Disney’s primary e-commerce portal.”





Special access will grant Disney+ subscribers early access to products including:

Additionally, Disney+ subscribers will have exclusive access for shopDisney made-to-order merchandise, including new t-shirt and sweatshirt designs from Disney’s Frozen 2 and Disney and Pixar’s Lightyear.

For more information visit shopDisney.com/DisneyPlusSpecialAccess.
 

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
1667314311137.png


1667314211235.png



1667314241128.png


1667314264919.png



1667314285150.png



1667314333076.png
 

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
Disney+ loading screen:

1667314462799.png


I got this loading into D+ on my computer. But, after logging in a second time, it doesn't come back and I can't find any link within the website to get to the special merchandise page.
 

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
I can see Lightyear only getting a few shirts, but surely there should have been something a little more luxe for Frozen.
 

Disney Irish

Premium Member
As was telegraphed earlier this year, they are making D+ the center point of the entire digital footprint for all Disney verticals.

Everything will flow into and out of D+.
 

MarvelCharacterNerd

Well-Known Member
They made a $400 shield and 1) it's Peggy Carter, 2) they stuck a plastic voice box on the back, and 3) they couldn't even bother using real leather for the straps.
Saw the Captain Carter shield at the Expo - it's great!

There have been at least two other $100 replica Captain America shields made fairly recently, though they're not metal - you can see them here (if the links are allowed):



I see people carrying the classic one at Avengers Campus all the time (it's sold at the Hollywood Backlot Marvel Super Store).

If I were to splurge on any of the D+ stuff though (which I'm not) it would probably be Strange's cloak. 😍
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom