disney likes to keep close knit ties and corporate alliances with companies lile LEGO and compaq. disney has always done real well with cross marketing with major companies.
i know "why let another company take up valubale disney space?"
they pay big bucks for letting their goods be sold on a premium websight like disney.right now disney can use a little adventure capital to boost cash flow.
i did a 3 year stint with coca cola and like disney they liked to be everywhere-ever wonder what coke or pepsi pays a local school board for having a coke scoreboard on the football field.well i can tell you its huge-no crazy$$$$$$$$
id imagine the companies are putting some major bucks into the company now to allow this