News Disney loses top spot in Media and Entertainment on Fortune's Most Admired Companies List 2024

UNCgolf

Well-Known Member
People are misunderstanding this survey/ranking.

This is a list of most admired companies as viewed by other executives and industry personnel; not the general public.

That's probably why Electronic Arts ranks so highly, considering it's previously been selected as the most hated company in surveys of the general public.
 
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HauntedPirate

Park nostalgist
Premium Member
Bob the Lesser just continued all the things Bob the Elder started, plus managed to bungle every PR opportunity he had and executed the things Bob the Elder never had the testicular fortitude to do himself because he's too concerned about his ego and legacy. Wonder how those two things are these days...
 
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SplashJacket

Well-Known Member
Surely this must be fake news. I have been reliably informed that Disney has done nothing wrong, and its reputation is better than ever.
Looks like Electronic Arts is #2 and Comcast is #3 in that section.
EA is #2? Wow. That’s how you know the list is garbage anyway. Not that Disney should be at the top…
Yeah... I genuinely question the methodology/significance of this when EA (which still holds the record for the most downvoted Reddit comment of all time) is universally memed/trashed by the communities it serves...

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Not saying I have an issue with Disney falling (I don't, the company has become a polarizing topic), but at least Disney has a camp of fans that still snort the pixie dust, while the other side hates them.

On the other hand, everyone hates EA...
 

UNCgolf

Well-Known Member
Yeah... I genuinely question the methodology/significance of this when EA (which still holds the record for the most downvoted Reddit comment of all time) is universally memed/trashed by the communities it serves...


Not saying I have an issue with Disney falling (I don't, the company has become a polarizing topic), but at least Disney has a camp of fans that still snort the pixie dust, while the other side hates them.

On the other hand, everyone hates EA...

It's because this is a different kind of survey than people are imagining. It's an industry survey made up of executives and analysts, so they're likely looking at which companies are doing the best job at increasing revenue etc.

It has nothing to do with what the general public thinks about any of these companies.
 

Brian

Well-Known Member
It's because this is a different kind of survey than people are imagining. It's an industry survey made up of executives and analysts, so they're likely looking at which companies are doing the best job at increasing revenue etc.

It has nothing to do with what the general public thinks about any of these companies.
Yes. It's somewhat misleading to call it "Most Admired Companies" as the implication is that the admirers are the general public.

Just to expand with Fortune's own words:

As we have in the past, Fortune collaborated with our partner Korn Ferry on this survey of corporate reputations. We began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more. We winnowed the assortment to the highest-revenue companies in each industry, a total of 660 in 29 countries. The top-rated companies were picked from that pool of 660; the executives who voted work at the companies in that group.

To determine the best-regarded companies in 52 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed. (For complete rankings, visit fortune.com).

Results were not published in the following categories due to insufficient response rates: Food and Drug Stores, Mining-Crude Oil Production, Motor Vehicles, Network and Communications Equipment, Wholesalers: Health Care.

To select our 50 All-Stars, Korn Ferry asked 3,720 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.

The difference in the voting rolls explains why some results can seem at odds with each other. For example, Lockheed Martin fell off the All-Star list but ranked No. 1 within the aerospace and defense category when votes from only those in that industry were counted.

Korn Ferry, which has conducted the research for the World’s Most Admired Companies list since 1997, is a global management consulting firm. For information about Korn Ferry’s services, go to https://www.kornferry.com/.

Fortune is no longer publishing the list of World’s Most Admired contenders online. If you are interested in obtaining your company’s industry score and ranking from our survey results, please email your request to editor Scott Decarlo at: scott.decarlo@fortune.com

For information on licensing, logos, permissions, and reprints of Fortune content, please visit our partner PARS International at https://www.parsintl.com/publication/fortune-rankings/
Source: https://fortune.com/franchise-list-page/methodology-worlds-most-admired-companies-2024/
 

Drdcm

Well-Known Member
It's because this is a different kind of survey than people are imagining. It's an industry survey made up of executives and analysts, so they're likely looking at which companies are doing the best job at increasing revenue etc.

It has nothing to do with what the general public thinks about any of these companies.
Exactly. That was my thought, although not really explained at all. Disney topping this list in the past isn’t necessarily a good thing if the reason they are admired is because of how creatively anti-consumer and predatory they are… cough cough EA.

Execs be jelly because of the 🤑🤑🤑
 

SplashJacket

Well-Known Member
It's because this is a different kind of survey than people are imagining. It's an industry survey made up of executives and analysts, so they're likely looking at which companies are doing the best job at increasing revenue etc.

It has nothing to do with what the general public thinks about any of these companies.
Oh, then 1000% Disney has been leaving billions on the table for years!
 

pcr42

New Member
Seriously, really no one admires Microsoft, Amazon or JP Morgan Chase. No one knows what Alphabet is or what it does and Walmart is one of the most hated companies on the planet. It’s propaganda. But let's stay positive :)... but in reading through the responses above - yes, it's not a public popularity survey, it's ranked with other criteria, and Disney has not been returning value to shareholders. The parks need to not be funneling profits to the studios. The broken streaming business model is hurting profitability.
 
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