Disney launches pan-European campaign
11 Sep 2002 10:00 GMT
(intellagencia.com) --
Disney launches pan-European campaign
Disney Channel appoints European ad agency
The Disney Channel has rolled out a pan-European ad campaign which will has launched this month in Italy.
The Italian promotion, created by Armando Testa, by the global satellite children’s network, has cost more than €13m and is running across TV, press and outdoor in 18 Italian cities.
The Disney Channel multi-platform campaign will also run in France later this month and in Spain, Germany and the UK for the Christmas period.
The Disney Channel recently assigned its 2002-2003 European ad budget to Armando Testa, following a pitch against Lowe Alice, Wieden & Kennedy, Rumulo y Remo, TBWA and Start.
11 Sep 2002 10:00 GMT
(intellagencia.com) --
Disney launches pan-European campaign
Disney Channel appoints European ad agency
The Disney Channel has rolled out a pan-European ad campaign which will has launched this month in Italy.
The Italian promotion, created by Armando Testa, by the global satellite children’s network, has cost more than €13m and is running across TV, press and outdoor in 18 Italian cities.
The Disney Channel multi-platform campaign will also run in France later this month and in Spain, Germany and the UK for the Christmas period.
The Disney Channel recently assigned its 2002-2003 European ad budget to Armando Testa, following a pitch against Lowe Alice, Wieden & Kennedy, Rumulo y Remo, TBWA and Start.