Disney issues open letter on specialist rules
9/6/2002
LAKE BUENA VISTA, FL (TWCrossroads.com) -- Walt Disney Parks and Resorts is distributing an open letter to Disney Specialists reiterating its policy on the use of the designation in travel agent marketing and advertising.
The action was prompted by articles in Travel Weekly and other trade publications about an Illinois agent who was directed by Disney to remove the Disney Specialist designation from her business card, in accordance with long-time Disney policy to protect brand integrity.
In the letter, Randy Garfield, Disney executive vice president, states, "Although I understand why a travel agent would like to use the Disney Specialist designation in their marketing and advertising materials, we cannot vouch for each of the over 50,000 individuals worldwide who completed the (Disney) training ... and monitor their service standards and level of proficiency on an ongoing basis in order to enable us to permit our brand to be used in that fashion."
The letter is posted at the Web site www.disneytravelagents.com and is being e-mailed to specialists by Disney field sales representatives.
9/6/2002
LAKE BUENA VISTA, FL (TWCrossroads.com) -- Walt Disney Parks and Resorts is distributing an open letter to Disney Specialists reiterating its policy on the use of the designation in travel agent marketing and advertising.
The action was prompted by articles in Travel Weekly and other trade publications about an Illinois agent who was directed by Disney to remove the Disney Specialist designation from her business card, in accordance with long-time Disney policy to protect brand integrity.
In the letter, Randy Garfield, Disney executive vice president, states, "Although I understand why a travel agent would like to use the Disney Specialist designation in their marketing and advertising materials, we cannot vouch for each of the over 50,000 individuals worldwide who completed the (Disney) training ... and monitor their service standards and level of proficiency on an ongoing basis in order to enable us to permit our brand to be used in that fashion."
The letter is posted at the Web site www.disneytravelagents.com and is being e-mailed to specialists by Disney field sales representatives.
