The AOL webcast for kids could pave the way for future collaborations.
Orlando Sentinel
Chris Cobbs
December 10, 2005
Silliness and more silliness will be the theme as America Online's Radio KOL, an Internet webcast that draws a weekly audience of more than 1 million mostly young viewers and listeners, airs a series of live shows next week from Walt Disney World.
The programs, hosted by Radio KOL's DJ Rick and featuring interviews with the likes of Hilary Duff, Herbie the Love Bug and Mickey Mouse, can be found online at www.radiokol.com from 3 p.m. to 7 p.m. Monday through Friday.
"Our show is like a radio show with a TV frame around it," said DJ Rick Adams, a former Nickelodeon personality known for his kid-oriented humor. For example, he refers to parents as "wrinklies."
"I'm sort of a one-man band, and our audience consists of small people, long people, people of all ages from about 2 to 97. We think it will be a lot of fun bringing AOL, KOL and Disney all together for Christmas."
The programs, featuring DJ Rick conducting interviews live before a webcam in the studio, could be the first of further entertainment ventures between AOL and Disney, said Malcolm Bird, vice president, AOL Kids and Teens.
There is a lot of synergy between AOL and Disney, Bird said, adding that no formal relationship has been worked out on future projects.
"It's good to partner with Disney on something like this, because we have millions of kids and parents who come to AOL trusting in our experience, just as Disney does," he said.
"It's a merging of two popular brands. Disney stands for family values and entertainment, very similar to AOL and KOL. I'd love to see the relationship grow and develop."
Orlando Sentinel
Chris Cobbs
December 10, 2005
Silliness and more silliness will be the theme as America Online's Radio KOL, an Internet webcast that draws a weekly audience of more than 1 million mostly young viewers and listeners, airs a series of live shows next week from Walt Disney World.
The programs, hosted by Radio KOL's DJ Rick and featuring interviews with the likes of Hilary Duff, Herbie the Love Bug and Mickey Mouse, can be found online at www.radiokol.com from 3 p.m. to 7 p.m. Monday through Friday.
"Our show is like a radio show with a TV frame around it," said DJ Rick Adams, a former Nickelodeon personality known for his kid-oriented humor. For example, he refers to parents as "wrinklies."
"I'm sort of a one-man band, and our audience consists of small people, long people, people of all ages from about 2 to 97. We think it will be a lot of fun bringing AOL, KOL and Disney all together for Christmas."
The programs, featuring DJ Rick conducting interviews live before a webcam in the studio, could be the first of further entertainment ventures between AOL and Disney, said Malcolm Bird, vice president, AOL Kids and Teens.
There is a lot of synergy between AOL and Disney, Bird said, adding that no formal relationship has been worked out on future projects.
"It's good to partner with Disney on something like this, because we have millions of kids and parents who come to AOL trusting in our experience, just as Disney does," he said.
"It's a merging of two popular brands. Disney stands for family values and entertainment, very similar to AOL and KOL. I'd love to see the relationship grow and develop."