Disney hopes 'Arthur' marks turning point

cherrynegra

Well-Known Member
Original Poster
Disney studio hopes 'Arthur' marks turning point
Wed 7 July, 2004 04:12

By Peter Henderson

LOS ANGELES (Reuters) - Walt Disney is hoping Hollywood producer Jerry Bruckheimer will ride to its rescue today by delivering a hit with his dark spin on the classic tale of "King Arthur".

The stakes for the $100 million (54.3 million pounds) film are high for Disney, which has had trouble winning box office spoils this year and is counting on Bruckheimer to work his magic again for the studio.

In a move to broaden the movie's appeal, "King Arthur" had scenes added at the end to lighten its tone, a late call that director Antoine Fuqua called a "business decision."

Fuqua said that he had planned to make an R-rated movie, but that the end result had been edited so that it could garner a PG-13 rating.

"Arthur" is also the work of Bruckheimer, one of Disney's go-to producers for major movies like "Armageddon" and "Pirates of the Caribbean: The Curse of the Black Pearl", last year's $305-million box-office hit.

"The summer is always a nail-biting season for everybody and I think we feel this is very much different from anything else in the marketplace," said Nina Jacobson, president of Disney's Buena Vista Motion Pictures Group.

Overall movie ticket sales were up more than 8 percent for the industry by mid-year. But Disney had taken in just $332 million by June 27, compared with more than $400 million by May, 2003.

That was before the release last year of "Pirates" and Pixar Animation Studios' "Finding Nemo", which both cracked $300 million.

"We've been disappointed with the year we've had so far," Jacobson said, but "I do feel like we are turning the corner. We have 'Arthur,' we have 'The Village', we have "Princess Diaries 2"," Jacobson said.

LACKLUSTER PERFORMANCES

Disney's movie slate this year has been crowded with expensive films that lost money or did modest business, including two, "Hidalgo" and "The Alamo", that had been originally intended for 2003.

"They definitely need to put their mark on this summer," said Paul Dergarabedian, head of box office tracker Exhibitor Relations. "It has been kind of an up and down year for them. All will be forgotten if 'King Arthur' does well."

And he said there was room for the movie to do well, since the movie had its own weekend to dominate the box-office between the record-setting release of "Spider-Man 2" and "I, Robot", starring Will Smith.

"Arthur" is based on what little is known, historically, about a Roman commander and cavalry leader of mixed blood named Lucius Artorius Castus, who led the native Britons against invading Saxons as the Roman Empire began to leave the region.

The movie does not feature any big name stars, relying instead on 19-year-old Keira Knightley, who last year shot to fame for mainstream U.S. audiences in Bruckheimer's "Pirates".

King Arthur is played by British actor Clive Owen, who is perhaps best known in the United States for a series of BMW car advertisements. Lancelot is another British actor, Ioan Gruffud, whose highest-profile U.S. work is in the title role of television mini-series, "Horatio Hornblower".

The movie cost Disney between $110 million and $120 million, after rebates for shooting in Britain, a person familiar with the cost said.

But financial analyst Jeff Logsdon of Harris Nesbitt said the film could count on relatively strong business overseas and that chances were it could break even by pulling in around $85 million at the domestic box office.

"Spider-Man 2" grossed $180 million in its first six days.

In terms of profitability for Disney, Logsdon said that "Arthur" could be overshadowed by cheaper movies like "The Village", by director M. Night Shyamalan due out later this year.

"I think 'The Village' is a whole lot more important than 'King Arthur'," he said.
 

Shaman

Well-Known Member
King Arthur was nothing short of interesting...something different, than the normal Excalibur, Camelot, Knights of the Round Table sort of thing...it is darker, with themes about freedom/rights, government, and duty. In the end two things fall short with this film...a poor start (storywise...seemed a bit chaotic...very slow in the beginning), and mediocre acting. Something which caught my attention also was how the story goes from emphasizing "freedom" to focusing on Arthur's sudden identity crisis. The movie was good, but like all other releases this year for Disney, nothing out of this world. Hidalgo was much better in my opinion. Don't get me wrong...it is VERY entertaining...especially the battle sequences...but the story was lackluster....

Seeing this movie at 3:20 today, the theater was packed for a Wednesday afternoon...which I guess is good. I predict though that word of mouth won't be too good with this one...so look for high numbers its first week, and for it to slowly fall afterwards...I really hope I'm wrong...but IMHO this new version wasn't powerful enough.

I'm looking foward to The Village, that one I think is a sure hit....

:(
 

cherrynegra

Well-Known Member
Original Poster
Yes, I must concur with your views. Honestly, I have no inclination to see this film. I think it missed the oppurtunity to jump on the "Gladiator" bandwagon. Oddly enough Arthur is written by the guy that wrote Gladiator. I too am waiting for the "The Village." I think that film and hopefully "Princess Diaries 2" will bring some relief to the current state of affairs with Disney films.
 

General Grizz

New Member
*yawn* Another Disney live-action movie? *yawn*

Blah blah blah. . . another bomb (unless Kiera draws enough crowds). . . and more reason to close the studios and shut down Disney and outsource. . .

Or boot Eisner.
 

DisneyFan 2000

Well-Known Member
General Grizz said:
Or boot Eisner.

Good idea.... Lets tell the board of directors! :brick:

The movie looks good. I'm planning on seeing it! I still hope it bombs just because it will give one more reason to kick out Eisner. :wave:
 

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