Disney, HBO pair up to develop shows for ABC
Monday August 5, 3:25 PM EDT
LOS ANGELES/NEW YORK (iWon.com/Reuters) -- The Walt Disney Co. (DIS) and cable TV network HBO said on Monday they will jointly develop shows to air on Disney's ABC television network, which has struggled lately amid a dearth of hit series.
Under their deal, HBO, known for such critically acclaimed shows as "______ and the City" and "Six Feet Under," will provide ABC with "first look" rights for all programs developed by HBO Independent Productions.
HBO, a unit of AOL Time Warner (AOL), will be allowed to approach other networks about shows that ABC turns down.
ABC will establish a development fund for the projects, including ones it passes on, the networks said.
ABC also will provide deficit financing for pilots and series, possibly in partnership with HBO. In exchange, ABC will retain distribution rights and copyrights for all shows developed through the partnership.
"This new partnership with HBO allows us to tap into the creative relationships and sensibility that has made HBO so successful over the past several years," said Lloyd Braun, chairman of ABC Entertainment Television Group. "This deal further underscores our commitment to develop with the best producers in the business as we continue to rebuild ABC."
The agreement the latest effort in a turnaround campaign by ABC, which was No. 1 just two seasons ago on the strength of its former hit game show "Who Wants to Be a Millionaire."
With "Millionaire's" decline and no new hit shows to replace it, however, ABC has sunk in the ratings and is now No. 3 among the big three networks.
ABC's weakness, coupled with last season's sluggish ad market, has caused ABC to become a drag on Disney's earnings in recent quarters.
The network recently detailed its plans to return to health by catering to its traditional family fare, and followed with the announcement of a new fall slate of more family friendly shows.
Monday August 5, 3:25 PM EDT
LOS ANGELES/NEW YORK (iWon.com/Reuters) -- The Walt Disney Co. (DIS) and cable TV network HBO said on Monday they will jointly develop shows to air on Disney's ABC television network, which has struggled lately amid a dearth of hit series.
Under their deal, HBO, known for such critically acclaimed shows as "______ and the City" and "Six Feet Under," will provide ABC with "first look" rights for all programs developed by HBO Independent Productions.
HBO, a unit of AOL Time Warner (AOL), will be allowed to approach other networks about shows that ABC turns down.
ABC will establish a development fund for the projects, including ones it passes on, the networks said.
ABC also will provide deficit financing for pilots and series, possibly in partnership with HBO. In exchange, ABC will retain distribution rights and copyrights for all shows developed through the partnership.
"This new partnership with HBO allows us to tap into the creative relationships and sensibility that has made HBO so successful over the past several years," said Lloyd Braun, chairman of ABC Entertainment Television Group. "This deal further underscores our commitment to develop with the best producers in the business as we continue to rebuild ABC."
The agreement the latest effort in a turnaround campaign by ABC, which was No. 1 just two seasons ago on the strength of its former hit game show "Who Wants to Be a Millionaire."
With "Millionaire's" decline and no new hit shows to replace it, however, ABC has sunk in the ratings and is now No. 3 among the big three networks.
ABC's weakness, coupled with last season's sluggish ad market, has caused ABC to become a drag on Disney's earnings in recent quarters.
The network recently detailed its plans to return to health by catering to its traditional family fare, and followed with the announcement of a new fall slate of more family friendly shows.