Disney expands Adventures offerings
Scott Powers and Christopher Boyd | Sentinel Staff Writers
Posted March 6, 2006
Walt Disney Parks and Resorts is attempting to extend its vacation empire to Canada, London, Paris, Italy and Costa Rica.
Under a test program started last year, Adventures by Disney sends vacationers on guided trips to popular tourist destinations that Disney would like a part of without having to build a park. Last year Disney quietly began the program in Hawaii and the Yellowstone Park region of Wyoming, with a marketing program that chiefly targeted frequent Disney visitors.
Now starting its second year of a two-year test, Adventures by Disney is expanding to include trips through Calgary, Jasper, Banff and Yoho along the Canadian Rockies; London and Paris; Rome, Tuscany and Venice in Italy; and San Jose and the rain forests of Costa Rica.
Disney contracts with high-quality resorts and facilities and provides a Disney guide to make the trips into Disney-style family vacations, spokesman Donn Walker said. Prices range from $2,699 to $3,699 per person, depending on itinerary, not including transportation to and from the destination.
Walt Disney Co. Chief Executive Officer Robert Iger last week described the program as the company's "family travel business to destinations we were competing with."
Scott Powers can be reached at 407-420-5441 or spowers@orlandosentinel.com. Christopher Boyd can be reached at 407-420-5723 or cboyd@orlandosentinel.com.
Scott Powers and Christopher Boyd | Sentinel Staff Writers
Posted March 6, 2006
Walt Disney Parks and Resorts is attempting to extend its vacation empire to Canada, London, Paris, Italy and Costa Rica.
Under a test program started last year, Adventures by Disney sends vacationers on guided trips to popular tourist destinations that Disney would like a part of without having to build a park. Last year Disney quietly began the program in Hawaii and the Yellowstone Park region of Wyoming, with a marketing program that chiefly targeted frequent Disney visitors.
Now starting its second year of a two-year test, Adventures by Disney is expanding to include trips through Calgary, Jasper, Banff and Yoho along the Canadian Rockies; London and Paris; Rome, Tuscany and Venice in Italy; and San Jose and the rain forests of Costa Rica.
Disney contracts with high-quality resorts and facilities and provides a Disney guide to make the trips into Disney-style family vacations, spokesman Donn Walker said. Prices range from $2,699 to $3,699 per person, depending on itinerary, not including transportation to and from the destination.
Walt Disney Co. Chief Executive Officer Robert Iger last week described the program as the company's "family travel business to destinations we were competing with."
Scott Powers can be reached at 407-420-5441 or spowers@orlandosentinel.com. Christopher Boyd can be reached at 407-420-5723 or cboyd@orlandosentinel.com.