Disney Debuts its First Multiplayer Online Game
(Hollywood Reporter) -- Disney is taking a small step into the world of multiplayer online games, a genre that has proven popular, and profitable, for other companies. The Internet division of The Walt Disney Co. this week began testing a three-dimensional online game called "Toontown." Online games, commonly called "massively multiplayer," or MMPs, have proven popular with adults. Games such as "Everquest" and "Ultima Online" provide role playing experiences in real time. Such games usually charge a flat fee for the software and a monthly subscription to play. Disney's entry into the field was developed by Walt Disney Imagineering, which creates immersive rides for the company's theme parks.
(Hollywood Reporter) -- Disney is taking a small step into the world of multiplayer online games, a genre that has proven popular, and profitable, for other companies. The Internet division of The Walt Disney Co. this week began testing a three-dimensional online game called "Toontown." Online games, commonly called "massively multiplayer," or MMPs, have proven popular with adults. Games such as "Everquest" and "Ultima Online" provide role playing experiences in real time. Such games usually charge a flat fee for the software and a monthly subscription to play. Disney's entry into the field was developed by Walt Disney Imagineering, which creates immersive rides for the company's theme parks.