Disney Consumer Products Launches New Global Initiative
BURBANK, Calif. (Business Wire) -- Disney Consumer Products is entering the consumer electronics arena for the first time, with plans to bring to market a broad range of innovative consumer electronics that combine a unique Disney design language with state-of-the-art technology. The first products introduced in North America and the United Kingdom in fall 2002 will be manufactured and distributed by global wireless communications leader Motorola, Inc., and will include a two-way radio and 2.4 GHz cordless telephone. The two products will feature both the Disney brand and the Motorola brand name. The global rollout will continue throughout 2003. To develop the new Disney consumer electronics portfolio, Disney Consumer Products looked to frog design inc., one of the world's foremost innovators in fully integrated design, to be the exclusive global incubator company for the initiative. In 2001, frog design began studying the Disney brand and characters, identifying underlying nuances and commonalities to generate an abstract design language exclusive to Disney. As a result, consumers will recognize associations between each new product developed and several Disney characters. The functionality, size and comfort of each Disney consumer electronics product is tailored to a child's sensibility and world. The new two-way radio has a two-mile range, is compatible with all FRS two-way radios and features 14 FRS channels, each with 38 Interference Eliminator Codes to reduce interference. Additionally, the Motorola/Disney Princess and Classic models and the Motorola/Disney/Pixar Adventure model replace industry-standard electronic call tones with the familiar voices of favorite Disney characters, including Cinderella (Princess), Mickey Mouse (Classic) and Disney/Pixar's Buzz Lightyear (Adventure). In addition, the two-way radio features easy-to-use visual displays and operational buttons. The products will be available at leading retail outlets and etailers just in time for the holiday season.
BURBANK, Calif. (Business Wire) -- Disney Consumer Products is entering the consumer electronics arena for the first time, with plans to bring to market a broad range of innovative consumer electronics that combine a unique Disney design language with state-of-the-art technology. The first products introduced in North America and the United Kingdom in fall 2002 will be manufactured and distributed by global wireless communications leader Motorola, Inc., and will include a two-way radio and 2.4 GHz cordless telephone. The two products will feature both the Disney brand and the Motorola brand name. The global rollout will continue throughout 2003. To develop the new Disney consumer electronics portfolio, Disney Consumer Products looked to frog design inc., one of the world's foremost innovators in fully integrated design, to be the exclusive global incubator company for the initiative. In 2001, frog design began studying the Disney brand and characters, identifying underlying nuances and commonalities to generate an abstract design language exclusive to Disney. As a result, consumers will recognize associations between each new product developed and several Disney characters. The functionality, size and comfort of each Disney consumer electronics product is tailored to a child's sensibility and world. The new two-way radio has a two-mile range, is compatible with all FRS two-way radios and features 14 FRS channels, each with 38 Interference Eliminator Codes to reduce interference. Additionally, the Motorola/Disney Princess and Classic models and the Motorola/Disney/Pixar Adventure model replace industry-standard electronic call tones with the familiar voices of favorite Disney characters, including Cinderella (Princess), Mickey Mouse (Classic) and Disney/Pixar's Buzz Lightyear (Adventure). In addition, the two-way radio features easy-to-use visual displays and operational buttons. The products will be available at leading retail outlets and etailers just in time for the holiday season.