Disney advises Texans to forget 'The Alamo'

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Disney advises Texans to forget 'The Alamo'
Rickie Windle
August 19, 2002

TEXAS (Houston Business Journal) -- Maybe it's Mickey Mouse's failure to catch the Texas sense of scope that has him acting so goofy. At least Mr. Mouse's corporate employer seems to be missing the sense of grandeur.

Disney just doesn't seem to understand that telling a Texas tale takes big bucks. But the return could be just as big.

The evidence is in "The Alamo." Not the hallowed little building in the midst of downtown San Antonio, but the facade out near Dripping Springs and the film expectations around it.

It seems that a little Scrooge has come out of Disney in relation to the film.

Ron Howard — whether you know him from Academy Awards or Opie or Richie Cunningham — was the linchpin to what appeared to be one of the year's most important film productions. Not just around these parts, but anywhere.

Howard slipped into Austin with big plans and a gubernatorial press conference to say he planned to remake the epic that John Wayne first brought to the big screen. And on the periphery, it was said he'd spend nine figures doing it.

Now that's thinking Texas big. But recent press reports indicate Howard is out as director and we've probably lost local musician and Academy Award winner Russell Crowe as Sam Houston as well.

It's all about the money. The reports say Howard did get the Lone Star style and saw telling the tale as taking $130 million. Disney suggested that maybe he could cut a few Texans from the interior of the defended mission, lose a couple of cannon and maybe use computer-generated Mexican soldiers in addition to real people. They saw it more as closer to $100 million.

Not good enough, Mr. Howard said. He decided to take his camera and go home. His production company will still be involved, but not his much-sought talent as director.

That's a great loss when it comes to looking for a storyteller to regale us with the one that may mean most to Texans and tell all outside-border dwellers why we're like we are.

This is the man who figured a way to film the iconic American movie star Tom Hanks underwater in "Splash" and in space in "Apollo 13." In fact, Howard went so far as to risk his cookies to get his hands on a plane to simulate weightlessness for his moon mission film.

Howard could probably give true vision to heroic defense against overwhelming odds. His defection costs us some good casting, too.

These days, when actors pick and choose their projects, the turning point is often the director. We all would like to choose our boss. With his sometimes sour temperament, renowned rounder Crowe would have made a pretty good Sam Houston.

Disney has made a mistake. Now, we've all learned more about fiscal responsibility in the last year or so. We write with the pencils until they get down to the last few inches and do lunches that come between bread a lot more often.

But Disney has missed what may be an opportunity that doesn't come along very often. In an industry where timing is everything, Disney blew it.

Disney had the edge and may be letting it slip away. It's like deciding to make Magic Mountain a Magic Hill to keep the bottom line prettier for the next quarterly report.

Walt would roll in his grave over such a lack of vision. First comes timing. It's pretty likely that Americans could use a John Wayne right now. We're looking for heroes. We have too many real-life ones who have suffered too much, so we'd like some heroes who do it all with nary a scratch until the end, when they give their all with a great quote.

Whether it be lore or fact, that's what the Alamo is about.

There's little doubt that a movie like "The Alamo" — done on the proper scale — could have Wayne-esque proportions. Not just in presentation, but in box office.

There's also that Washington, D.C., thing. There are times in history when being Texan is a special thing. We who live here call that time "today," but outside they pick periods too. If there was a time to invest in putting pure Texana on the screen, it would be with a Bush partial to boots in the White House.

Disney ought to take a second look at its books for the coming year and see if there just might not be that extra $25 million in there somewhere to do "The Alamo" right. To do The Alamo the Texas way.

By the way, we natives think there's no difference.
 

MickeyMoose15

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Texas Two-Step

From Entertainment Weekly

This year's summer movies are shooting down records faster than Vin Diesel can drop villains, with studios on pace to break 2001's all-time-high $3 billion haul for the season. But box office barriers aren't the only things collapsing in the sweltering heat. Just days after the Mel Gibson thriller ''Signs'' debuted with more than $60 million, Disney's share price dipped to an eight-year low. The company is hardly alone. The stock price of nearly every studio's parent company is approaching rock bottom, and as a result, the unthinkable is happening: In dealing with A-list filmmakers seeking ever-bigger budgets and richer back-end deals, moguls are saying no.

Someday historians of the new economics of Hollywood will look back at a single, epochal moment, one blessed with a memorable catchphrase: Remember ''The Alamo''! We're talking about Disney's $135 million retelling of the epic 1836 battle for the independence of Texas with star Russell Crowe, director Ron Howard, and producer Brian Grazer. The one you won't be seeing at a theater near you.

The reason? Money. Fresh from ''A Beautiful Mind,'' the Oscar-winning drama that grossed $171 million domestically, the trio made some pretty hefty demands, according to sources involved in the deal. They included salary guarantees of $20 million for Crowe, $10 million for Howard, and $7 million for Howard and Grazer's Imagine Entertainment -- or 37 cents of every dollar that Disney collected from theaters, whichever was greater. (The studio declined to comment for this story.) While many stars command a share of so-called first-dollar gross, few companies have been willing to part with such a high percentage of a film's earnings -- particularly one without sequel potential.

Disney apparently balked at both the production budget, which it hoped to slash to $105 million, and at forfeiting a whopping 37 percent of the first-dollar gross before recouping its investment. The studio also fretted about the international appeal of such a uniquely American story and Howard's desire to shoot bloody R-rated fighting sequences. Meanwhile, the ''Mind'' team held its ground. ''Russell and Ron were wed together as an entity and as a loyal unit,'' explains Grazer. Translation: Without Howard in the director's chair, there'd be no Crowe on the marquee.

By the time the battle lines were drawn, Disney had spent more than $10 million building sets in Austin, and paying for script rewrites -- first by John Sayles (''Sunshine State'') and then by Stephen Gaghan (''Traffic''). In addition to Crowe playing Sam Houston, discussions were under way for Billy Bob Thornton and Ethan Hawke to costar as Davy Crockett and William Travis, respectively.

Still at an impasse last month, Disney and Imagine quietly and separately looked for another studio to share the cost. When there were no takers, Disney switched tactics. The Mouse House is now going forward with a $75 million, PG-13 ''Alamo'' under director John Lee Hancock, whose spring drama, ''The Rookie,'' was a surprise hit for the studio. Grazer and Howard will still produce, receiving a significantly smaller portion of the first-dollar gross. Shooting is now slated to begin early next year. ''Is that a better bet than the Howard-Crowe 'Alamo'? I'm not sure,'' says one prolific producer. ''I do know it has sent a message.''

And that message is echoing throughout Hollywood, as other studios begin to take a firmer stand against big stars to rein in back-end deals. ''It's hard for publicly held media companies to justify to their shareholders paying out millions in gross-profit participation before the pictures have broken even,'' explains Jeremy Zimmer, a partner at United Talent Agency, which represents Harrison Ford and Jim Carrey. ''It has become hard for them to defend the old economics at this point.''

In recent years, studios have routinely approved $100 million budgets with rich talent deals attached. Howard's 2000 blockbuster ''The Grinch'' carried a $137 million budget and nearly 30 percent of the first-dollar gross was paid out. On the upcoming ''Catch Me if You Can,'' DreamWorks agreed to commit 30 percent of first-dollar gross to Tom Hanks, Leonardo DiCaprio, and director-producer Steven Spielberg, according to an agent familiar with the deal.

But that kind of payout may be a thing of the past. In the current economic climate, megastars are being asked to, gulp, compromise. After hitting a budget snag over the comedy ''Bruce Almighty,'' Carrey and his ''Liar, Liar'' director Tom Shadyac agreed to give back several million dollars in salary to bring the budget under Universal's mandated cap. And Columbia's ''Bad Boys 2'' came together only after stars Will Smith and Martin Lawrence, director Michael Bay, and producer Jerry Bruckheimer signed off on a complicated back-end deal ensuring that the studio will have a better chance to earn back its investment.

Newly budget-conscious studios are even taking a hard look at seemingly safe bets like ''Men in Black'' 3 -- especially since Smith, Tommy Lee Jones, director Barry Sonnenfeld, and the franchise's producers, who include Spielberg, reportedly got as much as half of Columbia's first $200 million from ''MIB2.'' Though she denies that figure, Columbia chairman Amy Pascal says, ''We have come up with various types of profit formulas on these films. A studio won't make a movie unless they think they can make money on it.'' Unlike the heroes of the ''Alamo,'' it seems, Hollywood is finished with sacrificial long shots, however noble.
 

MickeyMoose15

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Disney felt they spent too much on Pearl Harbor and got little back domestically (at least until the film came to DVD). This film won't have the same international appeal as Pearl Harbor did.
 

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