Disney has agreed to acquire Marvel and it's 5,000 characters including Iron-Man, SpiderMan and the Hulk, etc.
I think this was an excellent move, considering Bob Iger had said the company needed to reach the Teenage Male demographic. I remember reading that Disney was going to start getting into the comic book market, and this is a big way to do it.
By acquiring the well known Marvel characters, Disney can give itself endless options in the aspect of rides, entertainment, movies, comic books, etc.
I wonder what effect this will have on Universal Studios considering they license these characters to appear in their parks.
All-in-all, I think Bob Iger and Disney did a very smart thing with this acquisition.
I think this was an excellent move, considering Bob Iger had said the company needed to reach the Teenage Male demographic. I remember reading that Disney was going to start getting into the comic book market, and this is a big way to do it.
By acquiring the well known Marvel characters, Disney can give itself endless options in the aspect of rides, entertainment, movies, comic books, etc.
I wonder what effect this will have on Universal Studios considering they license these characters to appear in their parks.
All-in-all, I think Bob Iger and Disney did a very smart thing with this acquisition.