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I'm fairly certain that Disney's marketing department has been very aggressive in trying to get sponsors over the years. They don't simply wait for companies to come to them.Regarding your second question, having a sponsor isn't a necessity for a ride overhaul, but it helps prioritize it. In other words, in the queue line of Disney's upcoming projects, having a sponsor is like having a fastpass - it often brings it to the front of the line.
I'm fairly certain that Disney's marketing department has been very aggressive in trying to get sponsors over the years. They don't simply wait for companies to come to them.
Regarding your second question, having a sponsor isn't a necessity for a ride overhaul, but it helps prioritize it. In other words, in the queue line of Disney's upcoming projects, having a sponsor is like having a fastpass - it often brings it to the front of the line.
