Corporate Speak

[Brad Bishop]

I happened to be watching a WDW produced video on SSE and how it was built this weekend on YouTube. They interviewed some of the people in charge of the project and what stood out to me was how plainly they spoke, how proud they were of the accomplishment (not their individual accomplishment but everyone working together), and how they were just really excited/happy that they could have been part of such a great project.

This isn't a knock on Disney but just the overall corporate environment.

Today you see a CEO or high-level executive prattle on about something and they use a very specific vocabulary and parse all of their words. We all sort of think like, "Oh, that's how it's always been in corporations," but it hasn't. I thought back and it really started around the early-mid 1990s. Now we have 20 years of these folks speaking a lot but, effectively, saying nothing outside of them constantly marketing themselves and it just struck me as odd as that's how it is today.

Those people from that video from the early 1980s wouldn't make it in corporate America todaym as they were then, because they don't speak the "corporate language" and, instead, actually say real things and have genuine emotions and thoughts on things.

 

[EOD K9]

Synergy

 

[216bruce]

So, you're not a fan of moving the needle by empowering the brand, while getting buy-in and embracing core values, guiding principles and establishing value?

I actually was told this- well, close to it- at the ballpark once by some clone from HR when questioning something inane. My response was "It's guys hitting a ball with a stick. Isn't it enough for the rest of us to be pleasant to people and do our best?"