BVHE Brands Ho Sr. VP Marketing for All Vid Labels
(Hollywood Reporter) -- Ten-year Buena Vista veteran Gordon Ho has been promoted to senior vp marketing at Buena Vista Home Entertainment. Ho, who was vp marketing at BVHE, will direct product management and brand marketing activities for all animated and live-action films under the Walt Disney, Touchstone, Miramax, Dimension and Buena Vista brands. In addition to the company’s overall marketing strategies, Ho’s duties include business development and online marketing. Ho’s accomplishments at Buena Vista include campaigns for such best-selling videos as “The Lion King,” “The Return of Jafar,” “Snow White and the Seven Dwarfs,” “Cinderella II” and “Lady and the Tramp II.” Ho also spearheaded the recent record-breaking release of Disney/Pixar’s “Monsters, Inc.” on DVD and VHS.
(Hollywood Reporter) -- Ten-year Buena Vista veteran Gordon Ho has been promoted to senior vp marketing at Buena Vista Home Entertainment. Ho, who was vp marketing at BVHE, will direct product management and brand marketing activities for all animated and live-action films under the Walt Disney, Touchstone, Miramax, Dimension and Buena Vista brands. In addition to the company’s overall marketing strategies, Ho’s duties include business development and online marketing. Ho’s accomplishments at Buena Vista include campaigns for such best-selling videos as “The Lion King,” “The Return of Jafar,” “Snow White and the Seven Dwarfs,” “Cinderella II” and “Lady and the Tramp II.” Ho also spearheaded the recent record-breaking release of Disney/Pixar’s “Monsters, Inc.” on DVD and VHS.