Busch-Dial Marketing Deal
ORLANDO (Orlando Sentinel) -- Next time you wash up after feeding the dolphins at SeaWorld, you'll see an ad for Dial soap. SeaWorld's parent company has signed a two-year marketing deal with Dial Corp. that in-cludes putting the company's namesake soap in all its parks' restrooms and hand-washing stations. Busch Entertainment Corp. didn't disclose terms of the deal but said it includes a contest to give away a trip to Sea-World or Busch Gardens. Dial, based in Scottsdale, Ariz., also is introducing SeaWorld-theme liquid soap pumps.
ORLANDO (Orlando Sentinel) -- Next time you wash up after feeding the dolphins at SeaWorld, you'll see an ad for Dial soap. SeaWorld's parent company has signed a two-year marketing deal with Dial Corp. that in-cludes putting the company's namesake soap in all its parks' restrooms and hand-washing stations. Busch Entertainment Corp. didn't disclose terms of the deal but said it includes a contest to give away a trip to Sea-World or Busch Gardens. Dial, based in Scottsdale, Ariz., also is introducing SeaWorld-theme liquid soap pumps.