Just my opinion but I disagree on the just a room part. Not on the Ritz part as I have never stayed there. Nor have I stayed in a true Deluxe Hotel before besides a 'Disney Deluxe'.
Our family of (4) stayed in a Dedicated 2 Bedroom Beach Club Villa in June for a week. It was about 1,100 square feet with two full baths and the Master Bathroom was huge with a very nice jacuzzi that I used 3 or 4 times. It included multiple balconies and a nice King sized bed in the Master Bedroom. It was very spacious and beautifully themed with a great view of impecible landscaping. We loved the quiet pool and very much enjoyed Storm Along Bay. The camp fires, movies on the beach, pool games, slide, sand bottom pool were great. Cape May Cafe was very good and Beaches and Cream was excellent.
Being greeted by name as we pulled into the resort was a nice touch. Having a Washer and Dryer was just icing on the cake and a very big plus from our perspective. The full fridge helped with my protein shakes/soy milk and leftovers from all the great places we ate.
I would not describe where we stayed at as just a room.