Back to the Drawing Board
By Rick Aristotle Munarriz (TMF Edible)
May 20, 2005
Is traditional hand-drawn animation dead? It's easy to think as much, given the fact that the most popular box office draws these days are coming from the computer-rendering animators at Pixar (Nasdaq: PIXR) and DreamWorks Animation (NYSE: DWA). Beyond Lilo & Stitch, Disney (NYSE: DIS) has found little success with old-school ink and paint.
But don't be so quick to bury Disney -- or hand-drawn animation.
Disney is too busy trying to ready itself for life beyond Pixar to see the possibilities here. It's focused on its computer-animated Chicken Little feature and teaming up with young tech-savvy studios to put out computer-rendered flicks like Valiant. Even Aardman Films, the amazing studio behind the stop-motion animation genius of Chicken Run and Wallace and Gromit, is working on a computer-animated feature called Flushed Away to be released by DreamWorks.
And if that isn't enough, you have to factor in the success that Fox (NYSE: FOX) has had with Robots and its Ice Age franchise. The computer-animation field is certainly getting crowded. That's why Disney needs to remember that it all started with a hand-sketched mouse. While the house that Walt built is simply chasing everyone else with computer-generated flicks, it has the potential to lead the revolution back to animation's hand-drawn roots.
Instead, Disney has been shelving animators and outsourcing its projects. While its logic seems to be that it's better to chase the new leaders than champion a fading platform, the truth is that Disney's animation shortcomings were not the result of a waning popularity for hand-drawn animation. Those injuries were self-inflicted; Home on the Range made on computers would still have been a dud. As soon as Disney realizes this, its path to prosperity will not only become clear -- it will be vaguely familiar.
By Rick Aristotle Munarriz (TMF Edible)
May 20, 2005
Is traditional hand-drawn animation dead? It's easy to think as much, given the fact that the most popular box office draws these days are coming from the computer-rendering animators at Pixar (Nasdaq: PIXR) and DreamWorks Animation (NYSE: DWA). Beyond Lilo & Stitch, Disney (NYSE: DIS) has found little success with old-school ink and paint.
But don't be so quick to bury Disney -- or hand-drawn animation.
Disney is too busy trying to ready itself for life beyond Pixar to see the possibilities here. It's focused on its computer-animated Chicken Little feature and teaming up with young tech-savvy studios to put out computer-rendered flicks like Valiant. Even Aardman Films, the amazing studio behind the stop-motion animation genius of Chicken Run and Wallace and Gromit, is working on a computer-animated feature called Flushed Away to be released by DreamWorks.
And if that isn't enough, you have to factor in the success that Fox (NYSE: FOX) has had with Robots and its Ice Age franchise. The computer-animation field is certainly getting crowded. That's why Disney needs to remember that it all started with a hand-sketched mouse. While the house that Walt built is simply chasing everyone else with computer-generated flicks, it has the potential to lead the revolution back to animation's hand-drawn roots.
Instead, Disney has been shelving animators and outsourcing its projects. While its logic seems to be that it's better to chase the new leaders than champion a fading platform, the truth is that Disney's animation shortcomings were not the result of a waning popularity for hand-drawn animation. Those injuries were self-inflicted; Home on the Range made on computers would still have been a dud. As soon as Disney realizes this, its path to prosperity will not only become clear -- it will be vaguely familiar.
