ABC renews cop series "NYPD Blue" for next season
Tuesday October 15, 7:09 PM EDT
LOS ANGELES (Reuters) -- ABC said on Tuesday it will bring back police drama "NYPD Blue" for the 2003-2004 season, the show's 11th, a move the network said would add stability to its schedule as it searches for a formula to bolster ratings.
"It is a tent-pole of our new Tuesday line-up, and a key element in our effort to rebuild the schedule," Susan Lyne, president of ABC Entertainment, said in a statement.
The show has finished first in its time slot in the adults aged 18-49 demographic in each of its three airings this year. That age group is key to advertisers and is closely watched as a measure of a show's popularity.
The network has been struggling to rebuild its schedule after one-time powerhouse "Who Wants to Be A Millionaire?" waned and the network slipped in the ratings. Already the network has canceled two new shows this season, "Push, Nevada" and "That Was Then."
Of all the shows on the major broadcast networks, "NYPD Blue" ranks 28th for the season through Oct. 13, according to Nielsen Media Research
Tuesday October 15, 7:09 PM EDT
LOS ANGELES (Reuters) -- ABC said on Tuesday it will bring back police drama "NYPD Blue" for the 2003-2004 season, the show's 11th, a move the network said would add stability to its schedule as it searches for a formula to bolster ratings.
"It is a tent-pole of our new Tuesday line-up, and a key element in our effort to rebuild the schedule," Susan Lyne, president of ABC Entertainment, said in a statement.
The show has finished first in its time slot in the adults aged 18-49 demographic in each of its three airings this year. That age group is key to advertisers and is closely watched as a measure of a show's popularity.
The network has been struggling to rebuild its schedule after one-time powerhouse "Who Wants to Be A Millionaire?" waned and the network slipped in the ratings. Already the network has canceled two new shows this season, "Push, Nevada" and "That Was Then."
Of all the shows on the major broadcast networks, "NYPD Blue" ranks 28th for the season through Oct. 13, according to Nielsen Media Research