If you are really into tech, you'll probably find this article about the MB's a very interesting read.
http://gigaom.com/2014/01/18/you-dont-want-your-privacy-disney-and-the-meat-space-data-race/
http://gigaom.com/2014/01/18/you-dont-want-your-privacy-disney-and-the-meat-space-data-race/