General Merchandise: Which Franchise is More Popular/Merchable?

[MisterPenguin]

This has been debated in a lot of threads, especially if "X Franchise" is more popular than Mickey Mouse.

A point of data...

Disney Products Generated $63 Billion in Sales in 2024, as Mouse House Again Tops Global Licensing Leaderboard

Sales of licensed products in 2024 hit $307.9 billion, with Disney representing a little over 20% of the market, according to a Licensed Global report.

variety.com

 

[Touchdown]

That’s for the entire company. That means Mickey + Pooh + Princesses + Marvel and Star Wars. The unless one of those accounts for 20% of Disneys sales, Pokemon is number one at 12 billion (that’s their only brand.)

 

[Sirwalterraleigh]

…this could be great. People tend to forget/downplay it now…but product/licensing is really at the core of what Disney has become today

 

[Cmdr_Crimson]

Stitch & Nightmare Before Christmas...Seems to the biggest especially with Hot Topic and Box Lunch stores.

 

[ppete1975]

I think they would make more money if the dug into their archives more. Sure lounge fly seems to be doing this, but they could always sell fox and the hound, robin hood, mary poppins, bambi, bolt, dumbo tshirts even if was just a washed out movie poster image. Seems theres alot of redundancy.

 

["El Gran Magnifico"]

Tough to beat Cindy for girls. The representation on logos and throughout the parks is hard to miss. All princesses exist because of Cindy. The variations in Princesses can shift based pop culture and trends. Cindy says "We are the land of Princesses" and then Disney follows with "and we've got several flavors and one that will suit you". But Cindy is the OG.

For the boys it's tough. Fads, IP favorability, movie success, I think makes this extremely fluid. What I have realized is that the Anti-Hero flourishes in this demographic and Jack Sparrow is a more marketable IP than say a Will Turner.

 

[Buzzes Dad]

IMO the top 3 merc/licensing are

Star Wars
Princess
Mickey and Friends

depending on movies/year Marvel could bump MIckey and friends from time to time

 

[Alice a]

I think they would make more money if the dug into their archives more. Sure lounge fly seems to be doing this, but they could always sell fox and the hound, robin hood, mary poppins, bambi, bolt, dumbo tshirts even if was just a washed out movie poster image. Seems theres alot of redundancy.

I bought a Bambi sweatshirt at Old Navy this past winter because it was so cute. I agree, more classic movie merch would be nice.

Edited to add- it’s a child’s shirt, but I’m less than 5 feet tall, so it fits fine. I do wish they’d had stuff in adult sizes, however.