News Disney Launches Annual Pass Promo with $25–$100 Gift Card Perks

jpeden

Well-Known Member
In the Parks
No
I think it’s 100% about not about having to deal with the headaches of defaults

That actually makes a lot of sense. I’m sure if it were national people would buy and then default - what’s a $300 a month cost when you’re going for a week and you get the discounts? Then you cancel your card and default on the payments so you got a week at Disney for the price of a monthly AP payment.

I wonder what the default rate on UOAP’s are with the national audience.
 

GhostHost1000

Premium Member
So, instead of doing the smart thing and lowering the price of an AP in an attempt to draw more people (or, at the bare minimum, run the 15-months-for-the-price-of-12 promotion), they resort to... a gift card promotion?

Stupidity Are You Stupid GIF
That was exactly my thought as well but hey, what makes you think Bob and company doesn’t know what they are doing? 👀
 

Tha Realest

Well-Known Member
That was exactly my thought as well but hey, what makes you think Bob and company doesn’t know what they are doing? 👀
They’re anathema to lowering prices. They do the same with regular tickets. They don’t lower the ticket prices, but they’ll boost times of low demand by discounts. Same with hotel rooms - they won’t lower the rack rate, but 25-30% off discounts very carefully implemented in waves.
 

Sirwalterraleigh

Premium Member
They’re anathema to lowering prices. They do the same with regular tickets. They don’t lower the ticket prices, but they’ll boost times of low demand by discounts. Same with hotel rooms - they won’t lower the rack rate, but 25-30% off discounts very carefully implemented in waves.

That’s a consistent strategy under the Emperor…

And I can’t even dispute it. It’s sound. You keep the standard prices up and rising to maintain the baseline for “guidance”. They Aren’t gonna be the first to reduce prices. No way.

It’s similar to when workers want a bonus - more sexy - than a raise. Even though a raise has most longterm value. Customers can be manipulated more easily with discounts. Less pain for the bottomline in a strategic sense

But if memory serves - I watched this on a forum similar to this when it came to “free dining”…people obsessed with free dining…and just ignoring the base price increase resulting in a 10% actual cost increase each year.

It was a fascinating Pavlovian study/observation.

My consistent compliment to Iger, Inc is they masterfully changed the dynamics and price expectations during and coming out of the housing crash. It was textbook.

Now they tried it again during the plague and kicked the ball way past their coverage…I assume because of bad analysts and/or dimentia…but I understand why they tried again.
 

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