I can’t believe they’re actually publicly marketing all this as “Cool Kid Summer.”
This ad is anything but “cool,” and it does nothing to dispel the myth that Disney parks (especially WDW’s) are just for young kids. We all know the actual cool kids will be at the new park down the road at the resort that’s built is brand on being edgy, cool, and just a little aspirational for kids as they mature.
It’s also odd to promote it for summer, when everything in that video has been announced as permanent (well, as permanent as entertainment should be) additions.