News Disney Parks launch Cast Member-focused ‘How Happy Happens' YouTube series

[DCBaker]

The new series will introduce Cast Members from across all Disney Experiences.

Here’s how Disney describes the first episode:

In our premiere episode of How Happy Happens, meet Todd Tedsen, the resourceful props crew chief at the Indiana Jones Epic Stunt Show Spectacular. Inspired by his interactions with an Entertainment technician at Disneyland Resort in Anaheim, Todd discovered his aptitude for the entertainment industry, propelling him into a fulfilling career where he crafts and manages every detail, ensuring each show is an unforgettable adventure.

 

[Captain Barbossa]

Who keeps coming up with these names and why do they keep getting approved?

 

[monothingie]

Who keeps coming up with these names and why do they keep getting approved?

I seem to remember that there was a change in direction for marketing and social media outreach for Imagineering.

 

[celluloid]

Years ago, this kind of thing would have been on The Disney Channel.

Obviously, the entertainment world is different, but with these longer than blips, you would think that this would be for series on Disney Plus for content.

Yet they know it can make more off of YouTube and attention.

Why would it not be content for Disney Plus since there now exists a platform to be instant and compete?

 

[Captain Barbossa]

I seem to remember that there was a change in direction for marketing and social media outreach for Imagineering.

I get it’s just a YouTube series and nothing significant, but I’m still amazed at how bad Disney’s naming game has become lol.

 

[monothingie]

I get it’s just a YouTube series and nothing significant, but I’m still amazed at how bad Disney’s naming game has become lol.

Marketing and Social Media Outreach is a strange inhuman beast.

 

[Comped]

Years ago, this kind of thing would have been on The Disney Channel.

It would have been a hour-long 20+ episode series IMO. And probably lost to time like most early DC programing.

 

[celluloid]

It would have been a hour-long 20+ episode series IMO. And probably lost to time like most early DC programing.

I don't know. Dateline Disney were really successful, and were only like 8 minutes a bump.
Disney Channel also had Imagineer That, which were very short.
So it seems exactly like that.

Disney Channel only ever gave entire show blocks to the parks and resorts with Inside Out. And was only a half hour each.

So I am not sure where you got the comparison from?

Also, Disney Plus does not require any time limits or constraints.

I think it is telling this lower budget stuff goes on Youtube.

 

[PizzaSpringRoll2017]

“because happy is what happens, when all your dreams come true…”

 

[castlecake2.0]

It’s in reference to “we create happiness…” which is WDPR’s mission statement

 

[HauntedPirate]

They can directly monetize these on YT, whereas putting in on D+ is not going to move any needles.

 

[flynnibus]

They can directly monetize these on YT, whereas putting in on D+ is not going to move any needles.

They aren't going to make enough money to move any needles with youtube. Making $1000 off a 2 million views isn't squat to them.

This is marketing... not profit.

 

[Animaniac93-98]

“because happy is what happens, when all your dreams come true…”

Is Glinda head of Disney's PR now too?

 

[PizzaSpringRoll2017]

Is Glinda head of Disney's PR now too?

Allegedly. It’s the toughest case she’s yet to face, but don’t worry guys. I’ve heard she’s determined to succeed

 

[HauntedPirate]

They aren't going to make enough money to move any needles with youtube. Making $1000 off a 2 million views isn't squat to them.

This is marketing... not profit.

Interesting. I thought the YT money was a bit more than that, but apparently I was wrong. Yeah, this would then be nothing more than marketing.

 

[DCBaker]

Here's the next episode of How Happy Happens:

On this episode of How Happy Happens, Raevon Steps into the Wild World of Disney’s Animal Kingdom with Robyn, Our Animal Science Extraordinaire, and learns what it’s like to care for the incredible White Rhinos of the East Savanah on the Kilimanjaro Safari attraction.

 

[cjkeating]

Here's the next episode of How Happy Happens:

On this episode of How Happy Happens, Raevon Steps into the Wild World of Disney’s Animal Kingdom with Robyn, Our Animal Science Extraordinaire, and learns what it’s like to care for the incredible White Rhinos of the East Savanah on the Kilimanjaro Safari attraction.

Didn't watch the first episode but I enjoyed this.