Would love to know how many of these they actually sell because on the face of it I don’t get what audience this promo is supposed to appeal to. Retirees in Haines City? Twenty somethings in Seminole County?
This is just a quiet acknowledgement of where their attendance problems are.
I know a lot of traveling guests would love a discount on two days of their stay but that's not what Disney wants. They're not looking to cut the weary traveler that was coming anyway, a break on two days out of their vacation.
What they want is people who will go to the two parks they're directing them to who won't
also go to MK and Hollywood Studios to clog them up which is exactly what a traveling guest
would be doing.
To that end, I think their target is
anyone they can get to go to Epcot and AK and
JUST those two parks who weren't otherwise going to be going and whoever that is, is probably within a three hour drive since most people doing a stay-over trip to WDW, aren't going to be content with that.
Epcot probably has the highest up-sell potential with it's food and booze options being a major aspect of what they "offer" for that park experience so their hope is probably that they get locals into that one at a discount and then make more off them at the registers inside where anything sold is better than nothing - same as the old Epcot after 4 pass which was basically about trying to bring locals in to eat and drink, too.
Whether it ends up working or not is anyone's guess but what it shows is, they're starting to get
creative on how they try to fix what are increasingly becoming undeniable attendance concerns they clearly have.
The traditional fix would be to keep updating and adding to these parks to make them more appealing so they can better compete with the other two but they're not interested in that level of investment, apparently. The fact that they added two high-profile attractions
(well one was a replacement, I guess) recently and Epcot
still isn't pulling in the people they're after there tells you how much work that park still needs but apparently won't be getting in the foreseeable future.*
*Then again, when the first half of the park loses it's 7+ year sponsorship with WALLS Inc., that might have a some impact, too.