Universal Announces Texas Resort

[Jrb1979]

Because it doesn’t yet exist and won’t for years. By this logic Epic Universe is also just supposed to be a small regional park.

You know what I mean. Universal even said it's going to be a small regional park. If anything it's people here making it out to be bigger than it is.

 

[celluloid]

It is going to be like Legoland for Texas but Universal branded and much more successful as it will have a variety rides/attractions.

The Minion Blast attraction will be ported over as it was a prototype for not taking up much space on the budget it had.

 

[JoeCamel]

How many focus groups were required to arrive at that extremely clever, original name?

Based on the survey I got about naming stuff at least two or three.

 

[Andrew25]

But do they actually want people thinking, "it's the Universal park for kids?" Because that sends the message that they shouldn't take their kids to the other Universal parks. I don't see this name lasting.

Yes. This is meant to be a 1-2 day thing for families within driving distance. This is not meant to be a vacation destination that is competitive with UOR or USH, it's an additional opportunity for Universal to draw more people who might not be interested in Universal just yet.

This park is their attempt at attracting the Legoland/Sesame Place audience, not the big theme parks.

 

[maxairmike]

Plus I’m sure they’ll have plenty of marketing for Orlando and Hollywood in the park, so I don’t think it would be likely that they’ll miss out on/shift their own market share as a result.

 

[EricsBiscuit]

Ay IAAPA this year all people were talking about were Family Entertainment Centers (FECs). It almost got annoying. This concept definitely seems like a leveled up FEC which Uni could plop in the major metro areas profitably. Disney should but they can’t do things as cost effectively. This park will be a feeder for USF. Once they go and enjoy their day trip to the kids park, a couple years down the line they’ll book an expensive vacation to USF. It’s all about the value added chain.

 

[JoeCamel]

Ay IAAPA this year all people were talking about were Family Entertainment Centers (FECs). It almost got annoying. This concept definitely seems like a leveled up FEC which Uni could plop in the major metro areas profitably. Disney should but they can’t do things as cost effectively. This park will be a feeder for USF. Once they go and enjoy their day trip to the kids park, a couple years down the line they’ll book an expensive vacation to USF. It’s all about the value added chain.

Its 30 minutes from Legoland in a metro area. I think the market research said this is a sure bet.

 

[celluloid]

Plus I’m sure they’ll have plenty of marketing for Orlando and Hollywood in the park, so I don’t think it would be likely that they’ll miss out on/shift their own market share as a result.

Vegas too. They will position themselves to where Universal Destinations will have so much of the domestic state traveler's spending even on the years/rest of the months they do not go to Florida.

 

[Animaniac93-98]

In case anyone was curious, here is a construction update from last month for Universal Horror Unleashed in Vegas