Universal Announces Texas Resort

Andrew25

Andrew25

Well-Known Member
JT3000 said:
But do they actually want people thinking, "it's the Universal park for kids?" Because that sends the message that they shouldn't take their kids to the other Universal parks. I don't see this name lasting.
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Yes. This is meant to be a 1-2 day thing for families within driving distance. This is not meant to be a vacation destination that is competitive with UOR or USH, it's an additional opportunity for Universal to draw more people who might not be interested in Universal just yet.

This park is their attempt at attracting the Legoland/Sesame Place audience, not the big theme parks.
 
M

maxairmike

Well-Known Member
Plus I’m sure they’ll have plenty of marketing for Orlando and Hollywood in the park, so I don’t think it would be likely that they’ll miss out on/shift their own market share as a result.
 
EricsBiscuit

EricsBiscuit

Well-Known Member
Ay IAAPA this year all people were talking about were Family Entertainment Centers (FECs). It almost got annoying. This concept definitely seems like a leveled up FEC which Uni could plop in the major metro areas profitably. Disney should but they can’t do things as cost effectively. This park will be a feeder for USF. Once they go and enjoy their day trip to the kids park, a couple years down the line they’ll book an expensive vacation to USF. It’s all about the value added chain.
 
JoeCamel

JoeCamel

Well-Known Member
EricsBiscuit said:
Ay IAAPA this year all people were talking about were Family Entertainment Centers (FECs). It almost got annoying. This concept definitely seems like a leveled up FEC which Uni could plop in the major metro areas profitably. Disney should but they can’t do things as cost effectively. This park will be a feeder for USF. Once they go and enjoy their day trip to the kids park, a couple years down the line they’ll book an expensive vacation to USF. It’s all about the value added chain.
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Its 30 minutes from Legoland in a metro area. I think the market research said this is a sure bet.
 
C

celluloid

Well-Known Member
maxairmike said:
Plus I’m sure they’ll have plenty of marketing for Orlando and Hollywood in the park, so I don’t think it would be likely that they’ll miss out on/shift their own market share as a result.
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Vegas too. They will position themselves to where Universal Destinations will have so much of the domestic state traveler's spending even on the years/rest of the months they do not go to Florida.
 
D

DCBaker

Premium Member
More news:

P117_Announce_Horizontal_FINAL-1.jpg


Universal Destinations & Experiences, a division of Comcast NBCUniversal, revealed the themed lands kids and families will experience at Universal Kids Resort – a first-of-a-kind resort specifically designed and developed for families with young children. Opening in 2026 in Frisco, Texas, Universal Kids Resort will feature lands themed around beloved characters including DreamWorks Animation’s Shrek, Puss in Boots, Trolls and Gabby’s Dollhouse; Nickelodeon’s SpongeBob SquarePants; Illumination’s Minions, as well as Jurassic World.

“It’s an amazing opportunity to bring these iconic stories to life for kids and families to experience, interact with and play together,” said Sarah Gibbon, VP & Executive Producer, Universal Creative. “At each point, we considered how we could design a place especially for kids where they could explore, imagine and adventure with their families and friends. They’ll be able to do all this while being fully immersed in some of their favorite stories – ones full of curiosity, laughter and joy.”

Ogre-sized fun awaits in DreamWorks’ Shrek’s swamp themed playground built personally by Shrek. Kids can stomp, ride, laugh and play as they celebrate the magic of friendship, warmth of family and power of love.

For the best day ever, Nickelodeon’s SpongeBob SquarePants, Patrick, Sandy Cheeks and Squidward will show guests around their neighborhood under the sea. From earning a boating license to relaxing on the beach as bubbles float by, kids and their families and friends can enjoy the nautical, nonsensical delights.

Next, let the games begin as Illumination’s Minions overrun a peaceful vacation retreat. When Yellow Minions attempt to rein in their Purple counterparts, it leads to a wave of unpredictable, water-soaked fun. Take part in this action-packed competition, or just relax, and watch the chaos unfold. Whatever you choose, every splash, laugh and surprise might just bring everyone closer together.

Discoveries abound as kids learn about and come face to face with beloved dinosaurs of Jurassic World in uniquely exciting and interactive ways. The new adventure exclusively created for young explorers will be both exhilarating and awe-inspiring.

Then it’s time for the most melodic, most awesome music festival with DreamWorks’ Trolls. At this colorful, joy-filled, and, of course, glittery fest, guests of all sizes get to join Poppy, Branch and the rest of the gang to bring their voices together in harmony while shining brightly.

That merriment continues with DreamWorks’ Puss in Boots, Kitty Softpaws and Perrito. A kitty adoption drive is in full swing with fabulous decorations, sideshow games, fun rides and festive food. For those needing a cat nap, guests can recharge in a sensory garden.

The central hub of Universal Kids Resort will feature shady lawns and interactive play areas that give kids and their families plenty of space to rest and play. Plus, guests can meet characters like Gabby from DreamWorks’ Gabby’s Dollhouse in a unique immersive retail experience.

“At Universal Kids Resort, children will have the opportunity to play, sing, dance and discover with some of their favorite characters,” said Dan Cuffe, Vice President and General Manager of Universal Kids Resort in Frisco, Texas. “Beyond the highly-engaging attractions and shows, families will find ample areas to rest and also enjoy themed food and beverages and shop for fun character souvenirs. Each of these areas elicit wonder with a lush, colorful environment.”

To top it off, a colorfully themed on-site 300-room hotel designed with families in mind will offer a place to stay, play and relax after all the fun of the park. The vibrant site will also serve as the entrance to Universal Kids Resort.

Announced in January 2023, Universal Kids Resort in Frisco is the first theme park designed specifically for families with young children and is part of the company’s approach of bringing the Universal brand to life to new audiences, in new markets through new, original concepts.

corporate.universaldestinationsandexperiences.com

Universal Kids Resort Reveals Immersive Themed Lands Where Unbridled Creativity and Play Rule the Day - Universal Destinations & Experiences

Universal Destinations & Experiences, a division of Comcast NBCUniversal, revealed the themed lands kids and families will experience at Universal Kids
corporate.universaldestinationsandexperiences.com

Here's the website:

 
McMickeyWorld

McMickeyWorld

Well-Known Member
The new art convinces me less than the previous one. I feel like the IPs are visually very interesting (I don’t know Gabby’s), enough to present a pretty impressive park. I know most of us aren’t their target audience, but it gives me daycare vibes with some stickers when it comes to the theme level. I hope they don’t underestimate the quality that an audience of children deserves.
 
Jrb1979

Jrb1979

Well-Known Member
McMickeyWorld said:
The new art convinces me less than the previous one. I feel like the IPs are visually very interesting (I don’t know Gabby’s), enough to present a pretty impressive park. I know most of us aren’t their target audience, but it gives me daycare vibes with some stickers when it comes to the theme level. I hope they don’t underestimate the quality that an audience of children deserves.
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It's not meant to be themed on the level of the big parks. It's a Universal branded regional park. That's it. It's not meant to be a park people travel far to.
 
McMickeyWorld

McMickeyWorld

Well-Known Member
Jrb1979 said:
It's not meant to be themed on the level of the big parks. It's a Universal branded regional park. That's it. It's not meant to be a park people travel far to.
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I know, but I’ve still seen regional parks with some good themes, not on Disney’s level, but still quite impressive within their context.
 
Gusey

Gusey

Well-Known Member
McMickeyWorld said:
The new art convinces me less than the previous one. I feel like the IPs are visually very interesting (I don’t know Gabby’s), enough to present a pretty impressive park. I know most of us aren’t their target audience, but it gives me daycare vibes with some stickers when it comes to the theme level. I hope they don’t underestimate the quality that an audience of children deserves.
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Gavby's Dollshouse is just a meet and greet in the hub. Whilst it's popular, Gabby's doesn't really have anything you can make rides for.
From the concept art, I can see at least 2 rollercoasters, the central boar ride potentially themed to Minions, a swing ride and lots of Spobgebob rides so it'll probably be a decent park for kids
 

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