Thanks for sharing, interesting read. I always thought it was Disney's and they sold it off like they have been doing the last 25 years.Yeah, we always refer to this as the "Billboard-o-Spite" whenever we are staying at the Wyndham there. More on this parcel for those who aren't familiar:
Yesterland: The Mysteries of the Bonnet Creek Resort
yesterland.com
With this flawed logic, there shouldn't be billboards in my town advertising the local Italian place because people already live here. Or better yet, advertising things to do at the beach because people are already here. How about billboards advertising the newest Broadway shows in NYC?
It helps build anticipation. Of course, current MBA theory finds no ROI in anticipation, so down they must fall to avoid maintenance and energy costs.
It goes back to the times when people, even those staying on site, were not necessarily going to go to all parks. So it was useful to promote things taking place at the other parks to sell tickets.
But advertising DVC on a billboard absolutely makes sense.
I remember when they advertised as the best kept secret on a billboard.
I didn't say that. However, everyone has easy access to attraction information via the park map or MDX. Not everyone knows about DVC. You don't need a Tower of Terror billboard by the entrance to DHS. No one is going to miss the 199 foot tall ToT.
My kid will miss that tower. I haven't told my kid it is gone yet. He remarked in June how he loved it.
If he asks about on your way in next time, just turn and say, "What tower? The one at DHS? Yeah, We're gonna have so much fun... waiting in line"
