Disney is "winning" in that they negotiated a truce that cleared the cloud out from over the immediate business. But they lost in that they had to concede that was the best position they can settle for now and there was no consequence nor limit to the GOP targeting them. They lost that a single side of the legislature was able to act as a group and forcibly remove what the company had so carefully crafted for nearly 60yrs. They lost in that the general public did not see this action as a government illegally targeting a business, but as something justified and needed.
They lost the PR battle
They lost control of the district
They had to backdown from supporting their employees
They negotiated in the backroom to simply forge a new "understanding" that results in a truce and agreement to allow Disney to commit to spending big money in FL
They have no assurances that the wind won't change tomorrow - and a new heavy handed person in Tallahassee doesn't start bullying for something else
Meanwhile, the very actions that allowed Disney to be targeted and forced them to concede still exist and continue as allowed.
This is why I say Disney secured a truce - nothing more. Iger was able to navigate the situation DeSantis was in to quietly secure a return to status quo... without requiring an admission of guilt and allow both sides to claim to 'wins'. At the end of the day, Disney dealt with the devil to just keep the machine running. They didn't get rid of the devil or free themselves from his will...
That’s a fair framing if you’re evaluating from a strictly structural standpoint Yes, Disney no longer controls the board, and yes, they negotiated toward a new normal rather than scorched-earth resistance. But to say they “lost the PR battle”? I strongly disagree.
Florida came off as punitive, erratic, and willing to jeopardize thousands of high-paying jobs over a political tantrum. The Lake Nona cancellation - whether coincidental or not - felt like fallout, and perception did the heavy lifting. That loss is now linked to the state’s actions. No press release needed. Florida is viewed as having cost the region several thousand high earners, along with their housing demand, business growth, and tax revenue. That’s not just bad optics. That’s third-world-level policy sabotage.
Meanwhile, Disney kept building. The board that was supposed to rein them in greenlit a $17B expansion. Bond authority stayed. Infrastructure control stayed. Functionally, nothing stopped.
Sure, the expansion brings jobs. But they're mostly tourism and hospitality roles. These aren't six-figure white collar transfers — they're hourly park positions. Florida traded a long-term white-collar boom for a short-term PR win and a few more popcorn carts.
That’s not a victory. That’s a downgrade.
If anything, Disney let Florida win the headline, then quietly walked away with the outcome. That’s not “dealing with the devil.” That’s knowing when to let the devil shake his fist at a cloud while you pour the foundation for your next park expansion.