I get the instinct to doubt, but just like with Ken Potrock, who did work more relevant to parks/experiences before his very brief gig in Consumer Products, people are not looking at more than one job back with a longterm exec.
Jill Estorino -
"Prior to leading global marketing and sales, Estorino was Senior Vice President, Marketing and Sales, Asia Pacific for
Walt Disney Parks and Resorts, leading the teams at Hong Kong Disneyland and Shanghai Disney Resort to achieve business goals and ensure a consistent brand presence in the APAC region.
Previously, she was Senior Vice President, Marketing Strategy for Walt Disney Parks and Resorts, working to drive attendance and occupancy for Walt Disney World Resort, Disneyland Resort, and Disney Vacation Club." -- Deadline
So she worked with virtually all parks previously. Seems like a good fit for the job based on that resume.