Pretty sure 'ESPN Sports Center' would be the most confusing name for a building as they have quite a few other 'sports centers' there.The sponsorship deal is over, yet people will ask what does the 'J' stand for and people will say 'Jostens' so the name will still be attached without them paying a penny. Surely something like 'ESPN Sports Center' or something would be much better..
The sponsorship deal is over, yet people will ask what does the 'J' stand for and people will say 'Jostens' so the name will still be attached without them paying a penny. Surely something like 'ESPN Sports Center' or something would be much better..
Definately a 10 year deal, those photobooks can't have been very lucrative for them to bail rather than renew.They also use to create all the PhotoPass books for Disney. This announcement was almost 10 years to the day, wonder if that's only a coincidence.
http://cjonline.com/stories/012707/bus_142074110.shtml#.WJvM2Dw8LYU
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