No, it is in fact ordered. It changes year on year in their 10Q. Stitch has consistently moved up the list in a way that the Deadline article purports it has.
It doesn’t have a dollar value, but Deadline at least gives us a point of reference that stitch was 2.5B… so above that.
Pooh seems to have slightly greater lifetime sales than Star Wars and this is only a mere snapshot.
As per why? Dunno. Star Wars did have a licensed game last year. I think Star Wars mech is likely more expensive. Much more stickers and bedding for princesses and pricey Lego sets for Star Wars.