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Changes to Disney Gift Cards begin today
- Thread starter wdwmagic
- Start date
Gift cards or Rewards Card?
DisneyDebRob
Well-Known Member
Beat me to it. Put some strobe lights on the card. Don't think that works, damn.Money grab
Well, that illuminates the Point Of Purchase sales from little Ricky and little Suzy seeing the gift cards at the register and begging mom and dad to get one for them to take home and possibly use at their Disney Stores at home (or Aunt Mildred getting something small to take back for the twenty nieces and nephews).
I wonder how many have been purchased over the years and never used? The profits have to be in the millions.
Brilliant move Disney.
This screams being a decision made by someone who's never set foot in a Disney Park with a small child. Rasulo anyone?
I wonder how many have been purchased over the years and never used? The profits have to be in the millions.
Brilliant move Disney.
This screams being a decision made by someone who's never set foot in a Disney Park with a small child. Rasulo anyone?
Bolt
Well-Known Member
Hahahahahahahaha strobe lights!!!!! Like everest!!!!! Yeti jokes!!!!!!!! I hope someone makes a bathroom joke!!!!! Let it gooooooo!!!
RonAnnArbor
Well-Known Member
Wait, what? Someone, really anyone, puts 5.00 on a gift card??? What the --- It would cost them more to process that than its worth, no wonder they are raising the limit. I have never in all my years heard of anyone getting a 5.00 gift card, I don't care who its for.
DisneyDebRob
Well-Known Member
It was sarcasm at its worst. Sorry if you didn't get it. Sounds like we are on the same page though.
ABQ
Well-Known Member
Either one of you forgot to add some sort of obligatory "Disney vs Universal" argument into the fold as well.
Mawg
Well-Known Member
I have gotten plenty of Starbucks $5 gift cards
ThemeParkJunkee
Well-Known Member
Starbucks once sent out a $3.00 gift card to each of their stockholders along with the annual report.
Soarin' Over Pgh
Well-Known Member
I was given a Starbucks gift card with $2.86 loaded on it, via mail, to pay for the drink I bought and 'guest surveyed' it.
I don't really get the jump from $5 to $15. But, ok.
HolleBolleGijs
Well-Known Member
It's money, but they can't count it as revenue. Until a gift card is used, it is considered "unearned revenue," and is actually a liability for the company.
**This is according to my intro to accounting class. So feel free to correct me if I'm wrong.
disney4life2008
Well-Known Member
As long as they do not charge a fee I am fine with this change. I
Are you kidding? Many places have $5 gift cards for sale.
Are you kidding? Many places have $5 gift cards for sale.
Mouse_Trap
Well-Known Member
That's pretty much my understanding, I think they may be counted for as sales, but then you need to account for them as a future liability. However these cards are often only valid for a set period....after which I guess you they cease to be a liability and then you have free money.
Its actually supposed to be a law in place ow that gift cards cannot expire. At least that is what I hear and I have not seen a type that expires in a long time.
http://www.flsenate.gov/Laws/Statutes/2012/501.95 section (2)1(a)
http://www.flsenate.gov/Laws/Statutes/2012/501.95 section (2)1(a)
You are indeed correct. Because the company still has an obligation to honor the gift card, it isn't revenue when purchased. It is an interest-free loan to Disney because you are paying in advance of getting the merchandise/services.