This could prove popular as long as the shirts arent overpriced, especially if they are transmitting live games from Premier League, La Liga and Bundesliga and maybe Serie A, if it s a big game (derby, champions league etc) then i can imagine that area getting very full with Brits, Europeans and South Americans
Will be even better if they have it as an interactive area as well, somewhere to have a few shots, try out the different products, maybe daily keepy up competitions with prizes (extra FP, money off etc) i know a lot of poeple who even on holiday like to have a kick around and the average father and son will be happy in here while the average mother and daughter shop elsewhere