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Genie is out of the bottle on that one. When the other guys are using super popular IP and you spent $80 billion dollars to acquire IP, and rethemes of original attractions into IP attractions do very well, it makes no real business sense to not include IP. The "safe side" is always going to be IP. Look at how much CBMJ improved in ratings after putting in IP, Guardians (less of a fair comparison) but you cannot tell me that it would have done nearly as well as the generic "Big Bang Coaster" that was originally planned for Epcot.


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